Why Buyer Personas are Crucial to Inbound Marketing Success
Good morning/afternoon/evening/middle of the night. I would like to grab your attention briefly to talk a little bit about buyer personas and how they fit into your inbound marketing efforts. When it comes to developing…
How to Make Your First Year of Business Ownership Profitable
After working with your local FranNet consultant, you found the perfect business for your personal goals at last. Yet, while you have come a long way, there are still many obstacles to overcome ahead. It’s…
4 Easy Steps to Boost Your Small Business Marketing
There’s no doubt that marketing a small business is more difficult than ever. The sheer number of options available, whether it’s through traditional media such as press and television or modern channels like Facebook and…
5 Top Tips to Help Grow Your Startup
Starting a business from scratch is a notoriously difficult and demanding challenge. There is no single secret to success in this competitive context but there are ways to help tilt the odds in your favor….
The Top 12 Cities for Female Entrepreneurs
This storymap identifies the top 12 cities around the world where female entrepreneurs are most likely to set up a small business and where the highest number of female entrepreneurs reside. Small business owners have…
Choosing a Franchise: Goods or Services?
Are you passionate about puppies? Do you dote on doughnuts? Often, the choice of which franchise business you should invest in comes down to the industry it’s in. You care about cars, so you naturally…
Why Startups Fail, and How You Can Avoid the Same Fate
Founding a startup can be risky, and even some of the most successful entrepreneurs have a few failures under their belt. Let’s learn from their mistakes. The figure that’s often bandied about the web is…
Sole Proprietorship: Is the Risk Worth It?
If you are considering starting a business, the simplest and least expensive form of business is a sole proprietorship. A sole proprietorship is a one-person business that reports its income directly on the individual’s personal…
Comfort Zones Aren’t All That Comfortable
The origin of the phrase ‘comfort zone’ is a tricky one, mostly because we all have a personal definition and understanding of the term. But when it comes to performance, it’s relatively straightforward: the comfort zone…
Telltale Signs That You Might Need to Move On
You’ve got to know when to hold ’em Know when to fold ’em Know when to walk away Know when to run You never count your money When you’re sittin’ at the table There’ll be…
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