4 Simple First Steps to Business Success
So you have taken the initial step: To make your business dreams, a reality. The next step would be to make your business stand out among the many new upcoming projects. Every project is the…
Entrepreneurs: Born or Made?
If you’ve heard it once, you’ve heard it a million times: “why are you an entrepreneur?” Early on you knew that the entrepreneur lifestyle was for you and overtime it evolved to be part of…
4 Essential Tips for Beginning Entrepreneurs
Congratulations! Inspired by the 10% of new businesses that succeed, rather than daunted by the 90% that don’t, you’re ready to become an entrepreneur. You’ve got ideas, talents and abilities in which are worth investing…
The 3 Words That Matter Most to Entrepreneurs
There is a growing and costly language gap between big businesses and startups, and the stakes have never been higher. News flash #1: Startups could really use the help of large businesses. Established companies have the systems, brand…
What is an Authentic Brand and Why Should You Care?
Authenticity is important to your brand, whether you represent a small-medium business, nonprofit organization, or yourself as an individual. It’s more than a buzzword says a new global study by Cohn & Wolfe, a global communications agency. Its 2016…
How Much Does a Franchise Cost?
So you’re ready to start a franchise. Congratulations! Still, one thing might be holding you back – the franchise cost associated with starting the business of your dreams. There’s more than meets the eye when…
What Kind of Branding Sticks?
What kind of branding sticks? There have been some shifts in how brands are perceived as of late. The change has been triggered by the availability of so much data in the forms of ratings,…
The Limits of Your Knowledge
I don’t know everything. That might sound like an obvious statement, and I would hope that every other person would be willing to admit as much, too. But even after acknowledging the limits of your…
3 Common Pitfalls of Your Trademark Application
Protecting the name of your business is a vital step toward franchising. It also has other important business implications. Think of it as the modern-day version of staking claim to land in the wild west….
The Stages of Your Business Ownership Journey
When considering business ownership, it is easy to think about the short-term effects it will have on your life. There are a great deal of changes that occur in the first year, but what about…
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