Startup
5 Things We Can Learn from T-Mobile’s Customer-Centric Branding Strategy
Until recently, typical industry leaders were distant and indifferent towards the frustrations of their customers. Things are no longer the same. The more time people spend on the internet, the more they realize that their…
Learn How to Get Organized
Say: I am an organizational genius!! The power of positive thought does work but if you said that your conscious mind would say: No you are not!! The first step in learning how to get…
Small Biz Interviews: A Passion for Pencils
The archetype of a pencil is fairly standard in the American mind—yellow, with a dark pink eraser nub, number 2 (and often required for standardized tests). Walk into CW Pencil Enterprise, a small shop in Manhattan, and…
Thinking of Starting a Business? Don’t Rely Too Much on the Advice of Others
Everyone has advice. Sometimes it is good advice, sometimes not so much. Advice can be a great thing in many aspects of life, including starting a business. The problem is, not all businesses are the…
10 Obstacles to Product Adoption That Kill Businesses
When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. They…
Fundraising 101: 3 Typical Startup Funding Paths
In my previous post, “Should Your Startup Actually Be a Small Business?” I addressed what may be the most important differentiator between a startup and a small business: growth. While I hope it was useful, especially from…
Narrow Your Focus
As you begin to look to at your marketing plan for the coming year, I’d like to suggest you adopt a theme of “narrow and deep” for your marketing and even your business model. In other words, narrow…
How to Structure a Beneficial Commercial Real Estate Agent Relationship
Sitting down to the final contract signing with a franchisee marks an important moment in a franchisor’s path to growing their business. Despite the anticipation and relief between all involved parties, it’s more like the…
5 Questions to Ask Yourself Before Starting a Home-Based Business
Entrepreneurs who work from a home office are caught in a funny place between personal and professional responsibility. On one hand, you are at home—so you can see that there is housework to be done…
7 Excuses We Use That Crush Our Dreams
The emergence of so much change has many of us scratching our heads and feeling a bit overwhelmed. Just yesterday we were all chatting about “that” new social network called Facebook. We asked questions. Should…
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