How to Develop a Marketing Plan for Your Franchise
At the fresh start of a year, it’s only natural that you’d start thinking about your franchise’s marketing for the next 12 months. How will you improve upon what you did last year for even…
Small Business and Entrepreneurship: Where Do You Stand?
There are areas where small business and entrepreneurship cross over, but there are other areas where they diverge. If you are going into business for yourself, or if you already own a small business, it’s…
How to Establish an Effective Brand Voice
Despite being as integral to brand identity as a logo or company name, it’s easy for small businesses to neglect their brand voice. It may take some time and thought, but the rewards make any…
4 Ideas to Help Your Business Hit the Ground Running
Before opening a new business, you might hear about other companies that failed within the first few years of operation. The reason those companies fail is because the owners were not fully prepared for the…
Death and Disability: Is Your Franchise Unit Protected?
It’s hard to consider certain possibilities in our life. Whether it’s creating a will, designing an exit plan, or getting affairs in order, people naturally stray away from activities that have to do with their…
Encore Entrepreneur is the New Baby Boomer Lifestyle
Contrary to what you might guess, the highest rate of entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. In fact, according…
Do We All Undervalue Bootstrapping?
In business schools, in popular blogs, in business publications, and in general discussion of starting a business, we undervalue bootstrapping. We teach starting a business as if every new business requires sophisticated venture capital. I…
Family-Run Franchises: Are They Right for You?
If you’re close to your family, it might seem a natural extension of your personal relationship to move into a business one. Many families choose to go into the franchise business together, to varying degrees…
5 Ways to Start or Buy a Business Without Any Money
What a tragedy that so many great businesses ideas are never executed for want of one critical resource: money. Many would-be entrepreneurs believe it’s impossible to start a business without investing large amounts of your…
Evaluating a Franchise Territory
Ultimately, the defining factor when reviewing territory comes down to a single question: “Do you have a large enough customer base to be successful?” While there are several components to that question, this is what…
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