Marketing Your New Business
7 Benefits of Promoting Your Dream Before Building It
It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given…
The Name Game: How the Right Name Can Revolutionize a Product
What’s in a name? Whether you are naming a company, a band, a product, a restaurant or anything, the name is the way that you are identified by your audience. This means it is one…
5 Ways to Build Your Small Business Brand with Engaging Stories and Watch It Grow
Local small businesses need publicity too, even with a non-existent budget. The good news is, branding opportunities are abundant both online and offline. All you need is to write and tell engaging stories. And if…
How to Brand Your Small Business on a Budget
Effective brand messaging is one of the surefire ways to ensure a business’ success. Every business has a general image that represents its values, expertise, and service. However, not every business has a well-developed image,…
6 Ways to Pitch Your Innovation to Today’s Customers
Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Yet truly disruptive innovations, like the smartphone…
6 Ways Businesses Can Give Back to the Community
There are many ways for businesses to give back to the community. Whether it comes in the form of donating to charity or donating knowledge or experience, every company has something to offer the community….
10 Strategies for Building a Business with Influence
Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. Too many entrepreneur “wannabes” never get…
Grow By Creating Markets, Versus Killing Competitors
For your business to continue to grow, there are really only two ways to get customers. One way is to take customers away from an existing player, and the other is to create a new…
Your Business Needs PR Buzz—Here’s How to Create It
Running a PR campaign can take a lot of time, money and resources. A lot of businesses choose to outsource this part of their business to dedicated third party service providers. While this is cost…
Infographic: Branding for Small Business and Startups
My thanks to customlabels.net for this useful infographic on brand identity for small business. Earlier in my career I consulted for Apple Computer. I watched how zealously they guarded all the details of the big brand identity….
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