Marketing Your New Business
One Simple Copywriting Tip for Startups: Highlight Benefits, Not Features
From afar, copywriting your own website content seems easy enough. After all, you think, no one knows more about your business than you. If you’ve already tried it, chances are you’ve realized it’s a lot tougher than it looks.
Creating a 140-Character Brand Promise
Can you state your brand promise in 140 characters or fewer? And, more importantly, do you deliver on it? Would your customers be able to answer with your company’s name by simply reading the short, concise description?
The Psychology of Color in Marketing
Colors play an important role in brand identity for any organization. We are all psychologically affected by color. Colors play a role in determining whether people will believe your brand, buy your products/services, give to your charity, or follow you in social media.
Monitoring Your Digital Reputation: A Must in the 21st Century
All of the information about a small business that can be found in cyberspace makes up what is known as a company’s online reputation. And sadly, its online reputation may or may not bear any resemblance to its “real-world” reputation.
6 Key Marketing Do’s and Don’ts for Your Startup
Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late.
Should Businesses Be Open on Thanksgiving?
If you’re a business owner, should you be open for business on Thanksgiving? After all, it seems that everyone else is doing it.
4 Free Channels to Attract New Customers
So you’ve created your very first business but you’re struggling to find customers? It’s a really common problem. Don’t worry though; there are hundreds of marketing channels out there that will drive customers straight to your door!
Startups Need to Embrace Zero Paid Media Marketing
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn’t mean that marketing is free.
In Search of the Perfect Fish Oil
When Joar Opheim was growing up in northern Norway, he competed in gymnastics, a sport known for its punishing training regimens. What Opheim didn’t imagine at the time was that, years later, he would move to the U.S. and build a thriving business producing his own high-quality fish oil.
Branding for Small Businesses
Branding is an essential part of running a business, whether you’re the CEO of a multinational entertainment company or the founder of a mom-and-pop ice cream store with a single location.
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