Marketing Your New Business
Get More B2B Customers with Site Signage
One of the best ways to market your company is to have signs and banners put up on job sites. Signs tell curious prospects what kind of work you do. Signs at multiple sites have…
How to Successfully Rename Your Business
Any time you give something a new name, especially the name of your business, it’s a big deal. In our case, we’ve had several years of sweat and equity in our previous name, AQB, with…
3 Marketing Tips on a Budget
According to a recent survey, only 15 percent of business owners spend more than $1,000 on marketing each month, while sole-proprietorships spend an average of just $290. In other words, chances are if you own…
5 Easy Ways to Market Your Business on a Tight Budget
Can a business survive without marketing itself on the internet? Of course, it can, but not very effectively. Simply put, you need to take your business online if you want to reach a wider and…
How to Promote Your Small Business Event
Hosting live events for consumers to attend has powerful results for companies. In fact, a recent study conducted by the Content Marketing Institute found that 75 percent of B2B marketers rate live events as the…
How to Add Inspiration and Aspiration to Your Brand, Part 1
After watching the recent plethora of presidential debates and primary speeches, and listening to broadcasters analyze candidates’ every word, gesture, and nuance, I’ve come to a conclusion. There are two candidate attributes that will win…
Make Your Press Release Go the Extra Mile
Press releases are helpful to release product information or major announcements in hopes of garnishing additional media coverage. They provide factual documentation to the media, create valuable backlinks, and allow you to refine your brand’s…
6 Easy Things You Can Do if You Don’t Like Marketing
I hear this a lot, business owners and authors who just want to run their businesses or write. They hate marketing and often don’t know where to begin. I get it, believe me. Marketing isn’t…
6 Steps for Better Small Business Branding on Social Media
If you’re running a small business, social networks like Facebook are invaluable—but only if you know how to use them. We’ll explain. From the perspective of startups and small businesses, you might say we’re living…
Color Trends and Color of the Year 2016
For the first time ever, Pantone picked two complementary colors as its Color of the Year for 2016. Serenity (Pantone 15-3919) and Rose Quartz (Pantone 13-1520) play off each other to achieve balance in a…
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