Online Marketing
The 7 Key Elements to Creating Successful Infographics
Communication has changed so fast in the last decade that it is almost another language. The change extends not just to the words and platforms but also to visual communication.
5 Benefits of Using Green Screen Backgrounds in Web Video
With user-friendly video software and cheap materials, green screen is now easily available to the general public. There are many unique and interesting ways to utilize a green screen to take your videos to the next level.
Business Looking for Growth? 5 Benefits of Being Reviewed
Reviews that are posted online are a form of free advertising, and as long as these reviews are positive in nature, you want as much free advertising as possible.
Why You Should Invest in Content Marketing
Content Marketing. How much good does it really do? Creating original content for conversation sake can quickly use up resources. However, 7 in 10 consumers say they prefer to learn about a company through articles rather than ads, and 61% are more likely to buy from a company that delivers custom content.
Thinking About Why You Do Content
While everyone recognizes that they want or need content to further their business or website’s goals, it’s easy to get caught up in the fever of the latest marketing trends to come down the pike.
How to Produce a Simple Video Blog Post
Video is a great way to tell your value-based story to your audience. Remember that content marketing isn’t about content alone; it’s about your audience. If you think your audience will be able to easily see the value you offer through video (hint: they can), then you should take the leap.
A Few Methods for Generating Online Marketing Ideas
Generating online marketing ideas that stick quickly becomes intimidating in the marketing strategy process, especially since it’s the phase at the very beginning.
What Story Does Google Tell About You?
For better or worse, we learn who people are, and what they do, by Google results. Because you are not the only one who contributes content to the Internet, you cannot always control the story Google tells about you.
What My Dog Taught Me About Social Media Marketing
There is no one person or way to learn to be successful in business. We have to borrow (aka steal) ideas and strategies from those around us who are successful. You can learn from other entrepreneurs, online blogs, or even your dog. Yes, your dog—or at least my dog, Lola.
10 Digital Marketing Predictions for 2014
It’s that time again to publish digital marketing predictions for the new year. Some of the below predictions were easy to make, while others weren’t so obvious. It will take us over a year to know which predictions will be spot-on and which won’t, but in the meantime let’s prognosticate together.
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