Online Marketing
Diversify Your Social Media with These 4 Steps
Are you looking to mix it up with your social media strategy? You should be. It can be tiresome to stick to the same formula all the time, and you need to stay competitive. Remember…
What is the Internet of Things and What Does It Mean for SEO?
The Internet of Things (IoT) as a phrase has been around for longer than you might actually think. Since 1999 as a matter of fact. In the same year the world was worried about the…
Important Things to Do BEFORE Designing Your Website
Your website is the most important marketing real estate your small-medium business or nonprofit organization has. It’s the number one location for hosting content and engaging target audiences. What studies tell us: The first impression…
Put Your Best Facebook Forward
With over two billion monthly active users, it’s clear that Facebook is a vibrant marketplace. Whether you only serve clients who live within a couple of miles of your brick and mortar location or you…
5 Reasons Every Business Should Invest in Link Building
If you’re looking for a boost for your website, either in search rank or sales numbers, link building is going to be the strategy with the most potential by far. Link building is pretty much…
The Great Debate: Defining What Online (Content) Engagement Is
The term “engagement” or “content engagement” is tossed around the blogosphere and in publisher circles around the world. Many of the stakeholders can’t agree on what really defines engagement. Is it a click, a conversion,…
How to Get Verified on Social Media
A verified account, page, or profile is essential for brands, businesses, public figures and organizations that are on different social media platforms. It gives more credibility, which translates to trust and legitimacy of an entity….
Google Local Guides and Fake Reviews
Google Local Guides are not always trustworthy Many businesses have experienced the problem of fake reviews and it seems ‘some’ local guides play a part in the problem. It should be said the majority of…
Facebook’s Custom Audiences: Oh the People You’ll Reach!
Are you thinking about advertising on Facebook but hesitate because of all the recent targeting updates? Not to mention the prospecting capabilities that have been removed (i.e. job titles, companies & all third party data)….
A Guide to Algorithm-Proofing Your Online Marketing Strategy
Back in the day, online marketing didn’t have that much competition, and almost anyone who used it could achieve some success. However, once the Internet evolved into a sophisticated means, other companies, which were the…
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