Marketing Plans
How to Differentiate Your Brand from the Competition
Standing out in a competitive industry is one of the most challenging tasks facing today’s business owner. With the rise in social media, online presences, and reviews from customers, it can be more challenging than…
Avoid These Cringe-Worthy Content Mistakes
When you write content for your business or nonprofit, you may be focusing on professionalism and accurate information to build and retain credibility. But what if you’re unintentionally turning off customers with your copy? A…
Why the Integrity of Your Brand is at Risk of Being Destroyed (and What to Do About It)
How much importance do you place on your brand? Let me play Devil’s advocate for a moment… I bet it’s not enough. An inconsistent representation of your brand creates confusion and can even reduce your ability…
How Good is Your Brand Reputation?
How do you know if your organization’s brand reputation is a good one? Have you ever evaluated it? Your brand reputation is determined by how your market segments (audiences) perceive your organization. Those with strong…
The Mechanics of a Successful Webinar
A while back, we focused a series on the channels too critical for you to ignore in 2019 and one of those channels was webinars. We covered the basics then but now I want to…
A Brief Story of How the Wrong Restaurant Marketing Strategies Can Make Your Restaurant Unpopular
Since you surely follow restaurant marketing strategies that have been well thought out, naturally there’s no way your restaurant will fail. However, there are many bumps on your road to success and if you are…
The Payoff from Audience Research
It’s no secret that we value our clients’ audiences here at Seer. We’ve been talking about ASIC for quite some time now. There are plenty of ways to learn about your audience. You can search through forums, read…
How to Market to and Engage with LGBTQ Customers
LGBTQ consumer annual buying power is estimated at $5 trillion USD globally and $965 billion in the U.S.! Although Pew Research discovered that about 4.1% of the U.S. identifies as LGBT, and over 20% of…
Tips for Marketing Your Business on a Shoestring Budget
Starting your own small business requires sticking to a very tight budget in most cases. While your cash flow may be stretched thin, there are still methods for marketing your brand and products that won’t…
How to Choose the Best Email Provider for Your Business
If you’re like most small business owners, you’re probably super dependent on email to keep in touch with clients, suppliers, and employees. That’s why choosing the right email provider is crucial. Make the wrong choice…
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