Marketing Plans
The Real Value of Viral for Businesses
With the growing importance of digital marketing in general and social media marketing in particular, the word “viral,” along with the sentiment behind it, seems to be gaining more and more traction.
How to Hire the Best Marketer for Your Business
A quality marketing team is often overlooked among new companies. Whether one calls it confidence or arrogance, many companies believe that their products or services are good enough to speak for themselves. That belief devalues the power of a good marketing team in the eyes of a company, which can be a terrible mistake with detrimental costs.
Place Brand Logo Puffery
Most cities, towns and countries who take on the task to develop their brands spend a great deal of money essentially changing their logos under the pretense that their logo is their brand.
Which Content Types B2B Buyers Value Most
If you own or work for a B2B (business-to-business) company, you’ll want to know which types of content your prospects prefer. Right? What’s the point in spinning your wheels if your prospects and customers don’t read your stuff?
Why It’s Important to Make People Love Your Brand
People buy from brands that they know and love, it’s as simple as that. When it comes to starting and running a small business, this can be an obstacle to overcome. People are seemingly more likely to buy from a brand that they are familiar with and that has already gained their trust.
Does Your Marketing Reflect Older Customers? 10 Tips
Did you know that 2 billion people worldwide will be 60 years and older by 2050, according to the World Health Organization? That’s one in five people! Whether yours is a small to medium B2C or B2B business or nonprofit organization, is it ready now, and for the future, in accommodating this demographic?
Is Your Content Created for Machines or Humans?
Content marketing faces the constant tension between writing for search engines or crafting it for people. But there is also another challenge that comes from decades of formal marketing education and training.
Who Determines Absolute Value?
Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own brand and a commitment to authentically walking out that brand is at an advantage over their competitors.
You’re Stuck in a Rut
Because of their small size, SME’s (small to medium size enterprises) have little regard for professional marketing. They draw their inspiration from the leaders in their categories.
Understanding the Customer
Depending on the industry and nature of your business, your target market can be categorized very narrowly toward a specific type of individual or generally as a wide scope of the general population.
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