Marketing Innovations
Business Advice from Miley Cyrus? What Your Company Can Learn from Celebrities
Image is everything. It’s a maxim that applies everywhere, from our businesses to our personal lives, and certainly to the celebrities we both admire and are annoyed by.
Why Mobile Apps Will Drive the Future of Marketing
Virtually every day, new evidence emerges of the consumer shift to mobile. Businesses can utilize specific-use mobile apps to enhance and/or simplify the customer experience with their brand.
Color ROI: Color Associations and Logos
The people at BestPsychologyDegrees.com have put together a great infographic about color and marketing, looking at all different aspects of how to use color in marketing.
The Key to Personal Positioning
It’s no secret that businesses often change their marketing message depending on the audience they want to reach. I encourage you to capitalize on the concept of personal positioning today to accomplish your business goals. Here’s how.
Color ROI: Color for Kids and Color Preferences
The people at BestPsychologyDegrees.com have put together a great infographic about color and marketing, looking at all different aspects of how to use color in marketing.
Customer Experience is Single Most Exciting Opportunity for 2014
According to a newly-released report from eConsultancy and Adobe, customer experience (CX) is the single most exciting digital experience for 2014.
If Customers Can Own Our Brand, They Can Also Own Our Business
Is a customer loyalty program really a loyalty program? Does the typical customer enrolled in the program feel some sort of connection beyond the rewards, points or discounts they receive?
Color ROI: Color Harmonies and Marketing Basics
The people at BestPsychologyDegrees.com have put together a great infographic about color and marketing, looking at all different aspects of how to use color in marketing.
How Writing a Book Will Add Value as a Small Business Owner
By writing a book for or about your company, you provide the public with the perfect means of getting in-depth information about your business while simultaneously establishing yourself as an expert within your field.
13 Content Distribution and Promotion Channels and Their Perceived Value
What marketers are starting to figure out is that creating and publishing content alone usually isn’t enough to cut through the noise. Without an existing and established audience, published content in many industries will fall on deaf ears no matter its quality or quantity.
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