Marketing Innovations
5 Powerful PR Trends You Should Not Ignore
Don’t have a beard, fixie or some cool headphones. Feeling left out. Then you are maybe not up with the latest fad. But fads are one thing and trends are another. Fads come and go…
How Small Businesses Can Benefit from Hosting Events
Although marketing has moved in leaps and bounds and is now in the digital age, events still stand out as powerful tools for businesses. A carefully planned and well-executed event can be the catalyst to…
Taking Advantage of the “Unboxing” Phenomenon
As children we are taught time and again to never judge books by their covers. However, it seems that each time human nature prevails and try as we may, the lesson never sticks and covers…
How to Make Emotional Targeting Work for B2B
Many B2B marketers believe they should use a logic-based, black and white detached approach in their marketing campaigns, but a recent study shows that tapping into buyers’ emotions increases conversion rates. In fact, crafting a connection with prospective…
Do You Have Billionaire Texting Customers?
Let me ask you a serious question. How many millionaires do you have on your marketing list? Do you know? Do you have any Billionaires? If you did, would you communicate with them differently? Why…
Top 4 Ways to Get Signups for Your Text Message List
I keep getting the question from small business owners: How do they get more customers and prospects on their text message list? It’s a great question, and one I’ve answered in the past. A few…
Real-Time Personalized Marketing: Engaging Across Channels
Customers today no longer differentiate between online and offline channels. Many of today’s purchases cross multiple channels and the customer considers them all part of the same brand experience. The new differentiator is providing an…
Secrets Snatched from the Biggest MLM Companies
You can love them or hate them, but you cannot object to the fact that some of the MLM companies have killer marketing campaigns and that their success is evident. Therefore, even if you do…
Choose the Right Videographer to Enhance Your Marketing Campaign
By now, most businesses know that content is king, but what type of content is reigning supreme? Video is ruling, and it looks like the there is no danger of it losing its crown any…
Coming Crisis of Social Metrics
I think we’ve gone too far on marketing and metrics. We used to do most of our marketing blind, essentially guessing whether or not it worked. Now we have analytics to measure almost everything. Where…
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