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The Definitive Guide To Writing Effective Cold Emails

By: Alexi Blanuk

 

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Without any doubt, cold emails are here to stay, but writing effective cold emails is a skill that doesn’t come easy. As one of the most cost-effective marketing tactics, they are a powerful tool for generating new leads and expanding your customer base.

Moreover, you can personalize cold emails, significantly increasing the chances of engagement and conversion. And that’s not all: even if the recipient doesn’t convert into a customer, cold emails can help increase brand awareness and allow you to reach potential customers globally.

However, cold emailing doesn’t always work. If your email doesn’t provide value to the recipient or address their unique needs, chances are scarce. How do you write emails to ensure a successful cold email outreach campaign? Let’s sort it out!

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Tips on writing effective cold emails

1.   Know your audience

Before sending out your cold emails, invest time in researching your target audience. Understanding their needs, pain points, and preferences is crucial to crafting a personalized copy. A well-researched email demonstrates your genuine interest and increases the likelihood of establishing relationships with the readers.

2.   Compose a captivating subject line

A captivating subject line increases the chances of your email being opened. The best advice here is to keep it short, relevant, and intriguing. Stay clear of using clickbait tactics — instead, focus on delivering value. Employing A/B testing to determine which subject lines generate the highest open rates is also an excellent idea.

3.   The “from” line matters, too

Paying no attention to the “from” line when sending cold emails can be costly. According to a recent email marketing survey, 68% of Americans decide whether to click on an email by looking at the “from” line. Consequently, if your “from” line doesn’t appear trustworthy, the chance of the recipient opening your email will drop. Depending on your audience and business goals, you can include your first name, full name, company name, or job title.

4.   Elaborate on an engaging intro

Start your email with a warm and engaging introduction to capture the recipient’s attention from the outset. Write 2-3 sentences, keeping away from generic and overused phrases and doing your best to establish a personalized, friendly tone. Your introduction should make the recipient feel valued and intrigued to continue reading, for instance, by including a thought-provoking question, a surprising statistic, or a relevant industry insight.

5.   Create a compelling value proposition

Within the first few sentences of your cold email, clearly convey the value you offer. Explain how your product, service, or collaboration can address the recipient’s pain points. Make the value proposition concise and easy to understand, keeping in mind that people often skim emails.

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6.   Make sure your email is reader-friendly

Let’s face it: long, rambling cold emails are usually overlooked, meaning it’s vital to keep your message brief and to the point. Also, avoid excessive industry jargon and unnecessary details. Use short paragraphs and bullet points to enhance readability.

7.   Include a clear CTA

End your cold email with a clear call-to-action to help your recipients understand what you expect them to do in response. Whether it’s scheduling a call, downloading a resource, or signing up for a webinar, the CTA should be brief (no more than one sentence), specific, and actionable. Make use of persuasive language to encourage your reader to take the desired next step.

8.   Personalize your sign-off

The sign-off is your last chance to leave a positive impression. Instead of using generic closings, personalize your sign-off with your name and a relevant touchpoint based on your audience research. This personal touch can help establish a connection and make your email feel less automated.

9.   Make it mobile-friendly

It’s not a secret that many people check their emails on mobile devices, making it essential to ensure that your cold emails are optimized for mobile viewing. For this, leverage a responsive email template and keep the font size readable. Also, avoid using large images that may slow down loading times.

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10.                Follow up strategically

Don’t let non-responses discourage you! Instead, tailor polite and concise follow-ups, reminding the recipient of your previous email. Remember that timing is crucial in email marketing, so make sure you space follow-ups appropriately, allowing sufficient time for the recipient to respond.

11.                Test and analyze

A critical aspect of writing effective cold emails is continuous improvement. Again, utilize A/B testing to experiment with subject lines, CTAs, visuals, and content structure. Continuously analyze data and metrics from your email campaigns to understand what works best.

12.                Make the most of email marketing tools

To maximize the effectiveness of your cold email campaigns, consider using various tools that can streamline your outreach efforts and improve overall performance. You can utilize email marketing automation tools to schedule and send cold emails. In addition, you can use email tracking software to monitor email opens, click-through rates, and other relevant metrics to measure the effectiveness of your campaigns and identify growth areas.

Final thoughts

As you can see, writing effective cold emails calls for a combination of strategy and creativity. However, there are many technical aspects behind the scenes, too. The good news is that you can turn to email marketing tools to do all the heavy lifting for you. Visit Growbots to learn about the exciting opportunities of today’s advanced outreach automation platforms.

Published: August 4, 2023
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