Branding

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6 Easy Ways to Boost Your Brand in 2022

In the digital world we live in, it’s essential for businesses of all sizes to have a strong online presence. Now, more than ever, potential customers are going to be researching products and services online,…

Here’s Why You Need a Business AND a Personal Website

Some people believe that to advance your professional career, your digital footprint should portray your personal and work almost as though they were the same. Everyone knows the benefits of having a business website. However,…

How a Single Tweet Can Destroy (or Build) your Brand

Let’s face it, Twitter can be toxic (sometimes). A single tweet can be the beginning of growth or destruction for your brand and career. Waking up to a flood of notifications and tweets all about…

4 Tips for Creating a Memorable Brand

Image source:Pexels.com It’s one thing to build a brand, but it’s another to create a brand that everyone knows and remembers. Successful branding lies in your business’s ability to retain interest in your products and…

10 Top Tips to Boost Brand Consistency

Consistency is vital if you’re trying to build brand identity. If you send your audience mixed messages this will not only confuse them, but they’ll be less likely to trust your brand. It’s important to…

Why Your Personal Brand Needs a Memorable Domain Name (Plus 5 More Tips)

The concept of personal branding has evolved at a rapid pace in recent years. It’s not just consultants, coaches, and bloggers looking to build credibility anymore. Influencers, executives, and even new high-school leavers looking for…

Impact of Visually Appealing Websites on Branding

The aesthetic impact of a website should be tailored to draw in visitors and convince them that the business that the site represents is reliable and reputable. This is clearly relevant from a branding perspective,…

Why Customization Is the Key to Brand Recognition

Most businesses deal with a lot of competition from existing brands and startups. If you find success, you can be almost certain that someone will try to mimic what you’ve done. One way to stand…

Essential Elements to Create a Cohesive Brand Identity for Your Startup

A solid and cohesive brand identity consists of more than you might think. If you are looking to impress others and leave your mark in the industry, prepare to spend a lot of time creating…

4 Ways to Create “Top of Mind” Awareness

You could be trekking on the foothills of Himalayas; or sauntering among the pyramids in Egypt. There is one thing you will definitely come across – a Coca Cola logo painted across someone’s shop or…

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