Advertising and Lead Generation
How AI is Helping to Reduce Waste in Digital Advertising
According to Chartbeat analytics, two out of three clicks on native advertising bounces in 15 seconds or less. From Facebook to Outbrain, it costs three times the cost of a click for a content marketer to…
Infographics as Advertising: Grab ‘Em with a Story
Infographics are an extremely effective way of advertising for a business, product, or service. Since their emergence on the scene in 2008, they’ve flourished into one of the most popular forms of content on the…
5 Technologies That Will Super-Charge Your Next Corporate Event
Digital technology and media have dramatically reshaped the way we conduct our day-to-day activities. The event industry is certainly not immune to this tectonic shift. But far from threatening corporate events, the industry is thriving…
How to Set Up LinkedIn Ads
After learning all about the different types of LinkedIn Ads, you’ve finally got the approval from your point of contact or your boss to start advertising on LinkedIn! Except you have one small problem … you’re…
Gated Content
Whether you recognize the term or not—you’ve all seen and many of you have created gated content. That term refers to putting something on your website or landing page that people want and asking them…
4 Tips for Using Facebook Lead Ads
Do you need more leads for your small business? Do you want to generate qualified leads from Facebook? Well, the best way to use Facebook for lead generation is to use lead ads. A Facebook…
How Effective Are Paid Ads, Really?
If you have your own business, one of the things that probably keeps you up at night is how to increase the amount of traffic your website receives. A paid ads campaign can be one…
TV Ad Effectiveness: Reinvented for the Year 2018
To say that there are a host of factors impacting your website performance is to state the obvious, but are you currently measuring all the different factors involved? On any given day, both online and…
Leverage “Free Stuff” to Generate More Leads
The digital marketing concept itself is simple—drive relevant traffic to your site and convert those visitors into customers. However, executing this concept is a difficult challenge for most businesses. It’s much easier said than done….
Are You Ready for Direct Mail’s Comeback?
Direct mail is NOT dead! In fact, it never was. But, it did lose popularity as a marketing tactic for several years while digital marketing took the world by storm. Well, now direct mail marketing…
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