Advertising and Lead Generation
Advertising: Creative versus Strategy
Creative versus strategy. For as long as I’ve been in advertising and marketing, there’s been that age-old tug of war. Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message?
Inbound 101: Three Major Inbound Components
Let’s begin by defining what inbound marketing is at a basic level. At its core, inbound marketing is marketing that is focused on getting found.
Why Print Marketing Materials are Still Important in 2015
Printed materials may have lost some luster since the advent of digital marketing, but, know this…. they are experiencing a resurgence.
The Power of the “Bookbook”: Why Print Marketing Still Matters
There has been discussion for a while now about “the death of print.” This supposed extinction is due in large part to the overwhelming presence of all-things-Internet.
Mobile Marketing is No Small Task
Mobile marketing is quickly rising to the top as a necessary way to advertise your small business. More and more consumers are relying on their phones for staying connected, purchasing products and networking less on their computers.
Qualifying Leads as a Growth Strategy
Does the hunger for a sale ever get in the way of finding clients that are a good fit for you and your business? Any business owner can be seduced into making a sale when a prospect expresses interest, especially when you’re just starting out or are in your early years of growth.
4 Creative Ways to Make Customers Come to You
How can you raise your company’s brand awareness, increase sales, and reduce business risks, all in one fell swoop? Think outside the box to scale your distribution channels. Instead of finding ways to get more customers to come to you, figure out how to get your products or services to reach more customers.
Digital Advertising’s Biggest Demon
Ever since the advent of AdWords, fake clicks have been an insidious problem for advertisers. But today that problem is bigger than it’s ever been before.
Can Offline Marketing Still Compete in the World of Online Advertising?
Each day our brains have to process an incredible amount of information as we go about our daily routines. The advance of the internet and mobile technology has seen an increase in the amount of time we are spending online.
Introducing Earned, Owned and Paid Native Content Discovery
More and more, marketers are beginning to figure out that content marketing without marketing content can be an expensive, time consuming and failure-prone endeavor
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