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Using Facebook to Find High-Quality Employees

When employers think of online recruiting, LinkedIn is usually the first service that comes to mind. LinkedIn does have a great professional network, but Facebook can be an overlooked source for finding high-quality employees.

Want to Up Your Creativity?

No matter what you do for a living, you need to be creative. Innovative and fresh thinking are always in demand, whether you’re a cop, a plumber, or a marketing pro.

What Makes a Sticky Customer?

There has been some interesting research completed recently which needs to be reported. One of the key findings was that the most important factor in getting customers to return to your site or company or business was identified as “decision simplicity.”

80 Percent of Customer Service: Just Being Nice

Woody Allen once said, “80 percent of success is just showing up.” To that I would add, “80 percent of customer service is just being nice.”

How to Scale Your Business Staffing Requirements

One of the biggest challenges for a business owner, especially in a small organization, is knowing how, when, or if they should recruit extra staff. Hiring new staff is a costly affair, and if you get it wrong, it could be detrimental to your firm. Here’s the lowdown on how to scale your staffing requirements.

5 Hot Trends Every Small Business Owner Should Know

In order to succeed, small business owners must have a knack for predicting the future. Rather than just rely on their inherent desire to be an entrepreneur, they must also carry a figurative crystal ball with them at all times, keeping abreast of any and all trends that will help earn business.

Maternity Leave: How to Best Handle the Employee’s Absence

Maternity leave, which is now often referred to as family or parental leave, is the period of time that an employee takes off after giving birth to or adopting a baby.

What About the Customers in the Middle?

There is a general rule in the market that customers will generally only offer feedback when they either have a really bad experience or great one. If you believe that customers rarely say a word when their experience falls somewhere in the middle you are missing some valuable information.

How to Simplify Your Business (Even as it Grows)

Is your business too complicated? This is a common side effect of fast growth. It can cause big problems if left unchecked. That old, special-offer landing page you forget still existed can cause a huge headache when customers who now think they’re getting a bad deal discover it.

Partial Customer Satisfaction

Customers want choice. For many businesses, an important aspect of keeping customers happy is giving them options to tailor the product or service to their liking.

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