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Neuroscience Can Be Used to Improve Customer Loyalty
There has been some interesting work done by Dr. Daniel Kahneman, a professor at Princeton University in the area of behavioral economics. One of the phenomena that he has written about, and which has been given much attention is the peak–end rule. This rule provides some excellent guidance for building customer loyalty.
Are You Retaining Your Top Employees?
As a small business owner, one of your main concerns is how to retain your top employees. You’ve spent months or even years grooming your employees to fulfill their highest potential. Now you can see the risk in having them leave, right when they provide the most value for your business.
3 Secrets of Companies That Have Made a Comeback
Big-shot companies throughout the world, at some point of their operating lifespan, have witnessed market risks or operating risks and failure. These companies have, however, managed to regain the trust back and rule the market as pioneers through their strong leadership, hard work and correct advertising strategy.
“Of Course!” Customer Service in Two Words
When traveling, I always observe how hospitality and customer service makes me like or dislike a location or business. Let me tell you, customer service and memorable hospitality is alive and thriving in Greece!
Why You Should Be Outsourcing, Not Hiring
Being overworked is an American trademark. (How many times have we heard we’re lacking work/life balance?) And whatever workaholic labels are placed on your average worker bee, they’ll be tripled for business leaders and entrepreneurs.
7 Tips for Handling Your First Lawsuit
It was January 26, 2012 and I was having a great morning—until I was abruptly confronted by a joint lawsuit filed by Facebook and the Washington Attorney General for several serious claims against our company.
How to Hear the Customer Out in Three Easy Steps
There are some customers that just want to be heard. We all know the type—they aren’t so much upset with your company as they just want your company to hear them out. In fact, these types of customers are typically easier to handle than customers who are truly upset at your company.
6 Types of Employees (and How to Handle Them)
Just like there are different types of managers, there are also different types of employees. Understanding which each your staff is most aligned with can help you better manage them.
Don’t Undervalue Customer Retention
Most of us know that keeping customers is important to the success of our businesses or nonprofits. Yet, there’s still an over-weighted emphasis on customer acquisition even though it costs more.
Identify Problems Before They Impact Your Customers
Every organization will have to deal with customer issues at one time or another since no one and nothing is perfect. These product or service problems can be caused by anything from computer malfunctions to failure by a supplier to deliver.
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