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If It Can Be Counted, the CFO Owns It
There is a simple way to define the responsibilities of the chief financial officer. And it extends beyond the usual interpretation of the CFO position in many companies.
What is Better Than a “WOW” Experience?
Many companies are looking for ways to delight the customer or provide the customer with a “WOW” experience. There are many marketing research organizations that provide all sorts of metrics to demonstrate how the customer experience is improving.
What About the Customer?
All organizations constantly face the need to simplify their processes, workflow and costs. But in doing so, they can’t focus solely on their own internal operations.
5 Ways to Lose Your Customer
A sure way to lose customers is to deliver a bad customer service experience. And the customer service doesn’t even have to be flat-out terrible.
7 Simple Ways to Work More Productively at Home
There are a bunch of benefits to working at home: the commuting time is non-existent, you can work in your PJs, and you have easy access to all your favorite food and drink.
5 Business Risks in a Hyper-Connected World
Businesses have to look at risks, access the capabilities and install security to prevent attacks or infiltrations. Despite all the good intentions and knowledge of security issues, most businesses are lax with risk management.
Loyalty May Not Be Rational
Customer loyalty is not always based on rational thinking. Customers often make decisions based on feelings and emotions. The old adage that the first impression counts has been verified by the psychological research.
5 Wishes Every CEO Wants for the New Year
As a kid, my parents would start to strategically plant the words “naughty” and “nice” beginning in late November. The Santa card was powerful, and they played it early and often.
Rising Health Insurance Costs Are No Small Matter
Health insurance costs are rising and that trend is expected to continue in 2015. This fact is true not only for the individual looking for health insurance coverage but for the small business that must insure its employees. Such businesses must work to remain competitive and keep costs down.
Now is the Time to Step Up Your Game Again!
There’s one strategy that will absolutely change the game once again for your brand and that is positioning your brand. I would hazard to guess that well over 90% of companies have never effectively positioned their brands or even considered it.
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