Run and Grow
Displacement Principle in Startups and Small Business
It’s really pretty simple. Intuitive. I didn’t learn about it in business school; I learned about it while building and running a real business. I decided to call it the displacement principle. Displacement Principle: In the real…
5 Essential Tips for Developing a New Product
As a small-business owner, one thing you don’t lack for is ideas—they’re the key to your success, and you probably wouldn’t have struck out on your own without a surplus of creativity. Yet aside from…
4 Affordable Hiring Ideas for Bootstrappers
The conundrum of many small business entrepreneurs is knowing how and when to engage new staff. When it comes to startups, human capital is one of your most valuable assets. Running a lean, efficient team…
Business Assets: How to Safeguard Your Livelihood
While other aspects of a business are important, much of a company’s values rests in its assets. If you want your business to survive now and in the future, you need to do what you…
How to Manage Stress in the Workplace
Stress is a part of daily life, and it is quite normal to experience some amount of stress on a daily basis. However, when the level of stress becomes extremely high, it can interfere with…
Marketing Idea: What Does Your Customer Experience?
The concept of creating a memorable customer experience is nothing new. Companies like Disney, Zappos and Ritz Carlton have become famous for how their customers rave about doing business with them. Who doesn’t know the famous Ritz Carlton line “we are ladies…
Standing Out: How to Sustain Your Competitive Edge
Having a competitive advantage means that you bring something unique to the table that your competitors do not. Depending on the industry you’re in, this can come from a number of different sources. For some,…
5 Ways to Turn Indifferent Customers into Raving Fans
Providing good customer service just isn’t enough anymore, not with companies the world over clamoring for the dwindling dollars consumers spend. And heaven forbid your customer service should be classified average! That could, literally, be…
The 2016 Customer Election
While watching the never ending media commentary on the 2016 election, it occurred to me that the political arena is not the only place where a new reality has emerged. The fight for customers in…
How to Break the $10 Million Ceiling in Your Business
Getting over the $10 million hump in our business has taken some time and has not been an overnight process, as some might think. My company, Star Staffing, has been in business since 1998. I joined the…
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