Run and Grow
Let Your Benefits Tell Your Story
Let your benefits tell your story. What does that mean? Most prospects and customers have no idea what your company’s mission statement or tagline is but they definitely know how they felt when they did…
Small Biz Interviews: The Madonna Inn
The Madonna Inn is the stuff of California legend. Founded in 1958 by Alex and Phyllis Madonna, the hotel, located just outside of San Luis Obispo near the iconic Highway 1, has long been a…
Emergency Plans Are Critical
“The prizes go to those who meet emergencies successfully. And the way to meet emergencies is to do each daily task the best we can.” ~William Feather Emergency plans are not likely to be used….
How to Protect Your Small Business Using Insurance
The world of insurance can be a huge headache for small business owners. Since getting your business off the ground is your number one priority, it may seem unimportant to get the proper coverage in…
3 Key Lessons to Improve B2B Customer Experience
Delivering great customer experience nowadays matters as much to B2B companies as it does to their B2C counterparts. The statement should not come as a surprise, really, considering how much the B2B world has evolved…
The 3 Most Powerful Words for Startups
If you understand them, you can help any size company succeed. In my last article, I spoke about a growing and costly language gap between big businesses and startups and why bridging it is critical. The reason is…
How One Mompreneur Used Creativity to Fuel Success
People often ask me what it’s like to run a business while being a mom to two young children. I started my company, The Jones Market, as a new mom, and the company has grown…
Word of Mouth Works: A Different Perspective
Everybody knows that word-of-mouth is a major component of customer satisfaction. Most everybody thinks that most word-of-mouth is negative. There has been some interesting research done lately that gives a different perspective of word-of-mouth. A…
Are You Planning to Get Engaged?
Whether you are single or married, you may need to get engaged this year! According to a Gallup Study on the State of the American Workplace there is a definite link between employee and customer engagement to…
3 Pillars of All Successful Organizations
I like ideas that are easy to remember. That is one key reason why I often use memory hooks—something that helps me remember more complicated ideas. One memory hook that is always popular is the…
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