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An Important Benefit for New Mothers

One of the biggest benefits employees are looking for when they join a company is not stock in the company—it’s flexibility for parents to be parents. Maternity and paternity leave policies are crucial to retaining…

3 Reasons Why Customer Service Should Exceed Expectations

In our last article, we discussed 4 Steps to GIVE Exceptional Customer Service. Now we want to go over some of the key reasons why it is so important that customer service should be exceptional—to exceed…

Find Your Teacher Customer

Your customers know what they want more than you do. Find one to teach you. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years…

How to Increase Your Efficiency as a Freelancer

Freelancers are typically faced with a lot more opportunities, challenges and pitfalls while working. Why I mention those 3 things? Well, with so much flexibility and freedom, it can sometimes become a hassle when it…

5 Ways Hiring an HR Professional Sets You Up for Growth

Employees are the lifeline of any business; we all know that one bad hire can damage your team and your brand. Just after the beginning of 2016 – and seven years since I started our…

6 Crippling Customer Service Non-Calls

The most devastating customer service calls are the ones you don’t get. They are far more damaging to your business that the ones you get a chance to answer and respond to. When you have…

Why Virtualization Is Good for Your Business

If you have ever split your computer drive into multiple partitions, you have engaged in what is known as virtualization. A drive partition is defined as a logical division that splits your current hard drive…

How to Use a Law Index

Economic trends probably aren’t the first thing on your mind when you wake up in the morning. In fact, you probably give little thought to economic trends ever unless you work in the financial sector….

Building a Loyalty Model

The kind of loyalty model I will be discussing in the next several blogs is a basic business model that is often used in strategic management. The basic premise of the model is that customer…

Another Look at Your Customers

In my previous blog I discussed the tyranny of the urgent and why is such a limiting perspective in understanding customers. I closed the blog by pointing out that the focus should always be on…

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