4 Essential Steps to Modify Your Commercial Loan
Most small business owners have been accosted with a slew of real estate based troubles. While many have heard about residential loan modifications, small business owners may find themselves in a modification dilemma as well.
Read More Using Passion to Fuel Your Business When the Odds Are Stacked Against You
Pursuing your passion is exciting and can lead to great success, but you have to follow certain principles. Here are a few insights I picked up throughout my journey.
Read More Smart Entrepreneurs Don’t Need Disruptive Technology
It may not be as sexy, but starting a new business that builds on an existing technology or business model is usually less risky than introducing that ultimate new disruptive technology. There are many levels of innovation that go beyond copying someone else’s idea, but stop short of pushing the bleeding edge.
Read More Does Your Business Really Need Social Media?
Many businesses are lagging behind in adopting social media at their companies for a variety of reasons. There is no mistaking the fact that social media marketing has resulted in countless marketing successes, however, despite these figures some businesses want more evidence to prove the benefits of social media before expending the costs.
Read More Preventing Fraud and Embezzlement
In the past year there have been numerous reports of fraud and embezzlement, mostly involving small businesses. These can be prevented by a few low cost controls.
Read More The 2014 State of eCommerce SEO
It’s no secret that SEO has been on a rollercoaster ride the last few years. This is particularly true for eCommerce companies. Google and the other search engines have made huge strides at making sure they serve up only the best problem-solving content in their index.
Read More Half a Dozen Tips for New Bakery Owners
Running a bakery is not easy, and running a successful one is a whole other story. With long hours and hard work being the norm, it’s difficult for even the best bakers to run a profitable business.
Read More Cause Marketing and Why Customers Care
You’ve probably heard of cause marketing before. We see examples every year, from Dove’s Campaign for Real Beauty, which promotes positive body image, to Lee’s National Denim Day, which raises awareness of breast cancer via an initiative to donate $5 for the right to wear jeans to work on October’s first Friday.
Read More Multiple Channels, One Marketing Strategy
Picture, for a moment, your online presence as a seamless display of your brand’s culture and strategy that aims to attract new customers while also interacting with existing customers. Sounds pretty great, right?
Read More The Truth About Enterprise Mobility
Enterprise mobility is an extremely important concept in the modern business world. The pace of communication continues to increase, which means that companies must have the ability to reach their customers from any location.
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