How to Turn Your Best Customers into Referral Machines
You want to invest your time and effort where you know you will find your best prospects. But how, exactly, will you find those best prospects?
Read More How to Stop Selling and Start Educating
I’ve just completed a workshop teaching branding to graphic design firms from Canada and the United States. As part of that training, confidence in selling is a crucial element in delivering branding to their customers.
Read More How Your Website Design Affects Your Business Success
With the knowledge you’ve gained about business success in recent years, you likely realize that a suitable internet presence plays a significant role in it. However, break that down even more. Not only does your presence on the internet help to attract buyers, but your website design does as well.
Read More Outbound Marketing the Inbound Way
Inbound marketing has taken the world by storm and there is good reason for that; the sustainability and ROI are undeniable. Although embracing inbound marketing methodology is a no-brainer for many companies trying to achieve long-term goals, it is not a strategy that prospers overnight.
Read More The Advice All Entrepreneurs Should Ignore
In 2011, my friend Kostas and I saw an opportunity. If we developed a hyper-accurate keyboard app—one that enabled users to type without looking at the screen—we could change the way people interacted with mobile technology.
Read More Choosing a Franchise: Think Like a Customer
Should you choose a franchise that you love to visit or where you love to shop? Yes and no. On the one hand, one of the big mistakes businesspeople make is believing that they represent their typical customer. Hint: you’re not.
Read More How to Build Trust Across Cultures and Diversities
In the 21st century, there’s no doubt that each of us will spend considerable time interacting with those of a different culture (or other diversities). Trust-building isn’t easy, and it can be especially daunting the more differences that are present. Here are some top tips and discussion questions from chapter 14 of The Trust Edge that can help. Consider printing this post to work on with your team this week.
Read More Avoid These Mistakes If You Launch a Creative Business
Businesses come in all shapes and sizes. If you’re a creative type—a photographer, designer, videographer, animator, illustrator or other artistic person—your business model will be different from other professional situations.
Read More Making Business a Game: How to Play It Well with Enterprise Gamification
Business is a game and whether you think it’s like poker or chess, one thing is clear—new developments in management will soon take this statement to the next level.
Read More How to Use Twitter for Business Marketing
If you are looking to market your company online by using Twitter, there are some things that you need to know. Start by learning the basics to getting set up and then learn more about how to maintain and engage your flowers. Here are some tips on how to use Twitter for business marketing.
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