15 Parallels Between Football and Content Marketing
It’s official—the 2014 football season has begun and I couldn’t be happier. After thinking about it, I realized there are a lot of similarities between football and content marketing. I’d like to share 15 of them with you today:
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If you have been managing PPC campaigns over the last year, you have realized that Google is placing more and more emphasis on their ad extensions. New betas are constantly being developed and most recently, callout extensions have been released for use by all advertisers.
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Do you fear financial struggle? Ever wonder why your business never quite grows past a certain annual revenue, or why you worry about money? Well, of course it could be that your business isn’t well-branded, perhaps your business model needs tweaking, or you might just need some help choosing the right marketing strategies. But frankly, it could very well be your money brain junk that’s holding you back.
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For any small business, ranking well in Google is key in order to drive relevant traffic to your website. Imagine then, if Google punishes your business site by issuing a manual penalty which results in a significant drop in your ranking in the search engine’s listings.
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The entrepreneurial industry is booming with idealistic youth hoping to strike gold with their concepts. But before money can start pouring in, entrepreneurs will need to capital—often through small business loans from banks, but also from venture capitalists and other investors.
Read More 5 Tips for Creating a Company Culture That Connects with Your Sweet Spot Clients
An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality and attract right fit prospects. It can also reinforce your current customers’ buying decision.
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Read More 5 Steps to Using Content Pillars for Content Efficiency II
Last time we introduced the idea of a content pillar—one large, beautiful piece of content that is your cornerstone asset. From this asset you create derivative works and promotions all built around the same concept. Steps 1 and 2 laid out how to decide on your content format and brainstorm your topic, steps 3-5 focus on the implementation.
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