Why Social Media Won’t Save Your Startup
Social media isn’t just for people under 20 anymore. According to Mashable, over 80 percent of small to medium businesses use social platforms for commercial purposes.
Read More Don’t Overlook the Importance of Text Marketing Privacy
With so many of your customers reaching for their smartphones to look up their favorite businesses and discover brands like yours, text marketing is a powerful tool for your small business, putting your brand name at their fingertips.
Read More 7 Reasons Being an Athlete Prepares You for Entrepreneurship
I have been playing sports my entire life. During that time I gained knowledge and habits that would benefit me for the rest of my life.
Read More 7 Tips for Handling Your First Lawsuit
It was January 26, 2012 and I was having a great morning—until I was abruptly confronted by a joint lawsuit filed by Facebook and the Washington Attorney General for several serious claims against our company.
Read More What are the pros and cons of using QuickBooks?
With user-friendly software such as QuickBooks available, many business owners feel they should be able to keep their records on their own, even as they wrestle with finding the time and wonder if they’re doing things correctly.
Read MoreThe Essential Guide to a Winning Mobile Website and E-Commerce Strategy
With 60 percent of American retail sales anticipated to involve the Internet by 2017, there’s no denying the effect that mobile devices and social media have had on consumers’ shopping behaviors. Indeed, the IMRG Capgemini Quarterly Benchmarking Study found that between November 2013 and January 2014, 32 percent of online sales came from mobile…
Read More5 Effective Ways to Incorporate Education into any Content Marketing Strategy
Educating your potential customers is one of the most effective content marketing strategies out there. Many businesses shy away from educating their audiences, fearing that giving away free information will somehow result in a negative effect on their bottom lines. More often than not, quite the opposite is true.
Read More Size Up Your Investors Before Accepting Their Money
Even though the color of their money is always green, all startup investors are not the same. Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors.
Read More 5 Ways to Upgrade Your VoIP Business Phone System
Are you frustrated with your business phone system? Do you find that its components simply don’t meet the current needs of your modern company? If so, it may be time to upgrade your VoIP business phone system or make some significant changes to your existing system. A big factor in long-term company success is being able to keep up with evolving technology and consumer demand. You don’t want to wait until you’ve fallen behind your competition to start playing catch up. Think about making one or more of the following upgrades:
Read More Mobile Website Design: Target Your Least Loyal Customer
Have you noticed all the one-page websites that seem to be taking over the Internet? They have the advantage that they don’t require any clicking on the part of the user, which leads to wait times while pages load.
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