Mobile Website Design: Target Your Least Loyal Customer
Have you noticed all the one-page websites that seem to be taking over the Internet? They have the advantage that they don’t require any clicking on the part of the user, which leads to wait times while pages load.
Read More 5 Marketing Questions to Ask Before You Choose a Franchise
When you’re working to identify the ideal franchise business opportunity for your specific needs, your mind may be on costs and how you’ll prepare to become a franchisee. You may be thinking through the typical day of a franchisee in a particular industry, or…
Read More Embrace the Right to Pivot
Plans don’t often work as devised. We are not always smart about the market or the product. Great teams are not bound by their original product or marketing plan. Greatness finds one definition in management’s ability to “pivot,” or change the plan in reaction to its early response from the marketplace.
Read More The Devil is in the Details
I suppose it’s human nature not to look at details. If I look at the pace of business and life, the workloads each of us have, it’s easy to gloss over things.
Read More How to Hear the Customer Out in Three Easy Steps
There are some customers that just want to be heard. We all know the type—they aren’t so much upset with your company as they just want your company to hear them out. In fact, these types of customers are typically easier to handle than customers who are truly upset at your company.
Read More What to Do When Your Cash Flow is Down to a Trickle
Cash is the lifeblood of a business. It needs to flow smoothly to keep the business in a healthy, growing state. And yet, cash flow problems are almost the norm, particularly with small businesses.
Read More How to Avoid a Freemium Flop
The freemium business model has become the model of choice for a wide variety of startups. Like any good courtship, it gives two parties a chance to know one another better before signing on as lasting partners. And, as in any relationship, there are risks for things to go wrong.
Read More 8 Password Mistakes Small Businesses Make
Password protection has changed dramatically over the years. Before the Internet, you only needed a password or two, unless you belonged to a fraternity or secret society. Today, we need a different obscure password for every account, which can quickly become overwhelming.
Read More 6 Types of Employees (and How to Handle Them)
Just like there are different types of managers, there are also different types of employees. Understanding which each your staff is most aligned with can help you better manage them.
Read More Mobile Ad Extensions Replacing Ad Copy
If you have been managing PPC campaigns over the last year, you have realized that Google is placing more and more emphasis on their ad extensions. New betas are constantly being developed and most recently, callout extensions have been released for use by all advertisers.
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