Bad Commission Plans Drive Bad Sales Behaviors
I’ve been at the periphery of a number of discussions about commissions and sales. Usually, they are very polarized discussions, with people on each side taking extreme positions, neither providing useful or data based arguments, neither listening to each other and each reinforcing the others’ positions.
Read More B2B Marketing Must Become More Humanly Relevant
Data, mobile, social media, digital, blah, blah, blah. What’s B2B (business-to-business) marketing all about? Being human!
Read More An Embarrassing Business Story I’ve Never Shared
Today, I’m quite a bit older and hopefully a little bit wiser. I still make mistakes. But I like to think I make fewer of them. And I do my best to minimize the damage when I do make them.
Read More Be Ready to Protect Your Money When the IRS Audits
We can all expect to get bad news occasionally throughout our lives and for most of us, the good news outnumbers the bad, so we shouldn’t complain too much. However, that’s hard to remember when you receive a letter from the IRS notifying you of an audit; an experience I was treated to not long ago.
Read More Tips on Effective Multi-Channel SMM
Multi-channel marketing involves the usage of multiple channels for the purpose of reaching more customers. The term multi-channel social media marketing (SMM) is self-explanatory.
Read More Focus on Customers Who Will Come Back
I recently finished reading Simon Sinek’s “Start With Why” and wanted to share how to apply some of the concepts he discusses directly to customer experience for your business.
Read More The Shoulds and Should Nots of Deductions
Working for yourself means you are responsible for your taxes. There’s no employer deducting from your wages as you go. Thus, it’s up to you to keep track of your earnings, and very importantly, understand what you can and cannot write off as a deduction.
Read More How to Win Back Former Customers
Do you remember the children’s song “Make New Friends, but Keep the Old?” Unfortunately many businesses do not, and instead are singularly focused on finding as many new customers as possible.
Read More 5 Steps to Creating Outstanding Product Labels
Product labels are powerful marketing tools that provide you opportunities for sales. If the label on your product is ineffective, those opportunities are wasted.
Read More Why Your Employees Should Be Your #1 Audience
When people think about marketing, they typically think about external marketing—marketing tactics aimed at potential customers. But no business can afford to forget to actively and regularly market to its own employees. In fact, your employees should be your #1 audience.
Read More