Don’t Overlook This Secret Weapon for Connecting with Customers
Running a business is a constant struggle to provide customers and clients with the best products and services possible—and to effectively market your services, you have to know who you’re marketing to and how to connect with them. The good news? The answer has been hiding right under your nose this whole time—right out there…
Read MoreAre You an Inventor or an Entrepreneur, or Both?
Most of the technologists I know inherently believe that the terms inventor and entrepreneur mean the same thing, so they are frustrated and surprised when they build their products and no business evolves. They don’t understand that most great entrepreneurs, including Bill Gates and Steve Jobs, had a partner with complementary skills on the business or technical side. In…
Read More5 Enjoyable Ways to Promote Healthy Living in the Office
An office is more than the sum of all of its parts. An office is about the people who work in it. Now, more than ever, employers are making health a priority in the workplace. Creating a unique interest in workplace well-being and healthily engaging physical activities in the office has become the best way…
Read MoreMaking a Freemium Model Work for Your Business
In today’s digital age, consumers and businesses alike are inundated with new tools that promise to make their lives and jobs easier, more efficient, more sustainable and more fun. But in a world in which software-as-a-service (SaaS) tools and cloud-based apps are as plentiful as grains of sand at the beach, consumers have nearly limitless…
Read More27 Benefits of Branding Your Company
You benefit from a clearer understanding of what your brand is. A lot of businesses currently believe that a brand is a logo and their marketing materials. Whereas the truth is that a brand is their reputation. It’s the perception on the street and clearly defined, a brand can create an experience that leads to greater…
Read MoreWhy This Successful Hall-of-Famer Embraces Failure
Personally, I’ve never enjoyed failure. I don’t think many people do. However, there is a big difference between not enjoying failure…and learning from failure. And, that’s the major lesson in Hall of Fame Quarterback—now longtime superstar entrepreneur—Fran Tarkenton’s terrific new book, The POWER of FAILURE: Succeeding in The Age of Innovation. Fran has had more victories, both in sports…
Read MoreLeading with Empathy: Human-Centered Design and Engineering
Product design is a fundamentally compassionate act. After all, the best products come from designers who listen intently to the populations they serve and have empathy for the people who might use their product or service. Unfortunately, the world is not full of those products. Perhaps designers and engineers fall victim to not yet realizing…
Read MoreWhat You Absolutely Should NEVER Outsource in Your Small Business
It’s so easy to outsource projects and tasks in your small business today that the possibilities seem endless. In fact, your small business can economically accomplish a lot of things that yesterday could only have been achieved by a much larger company with significant resources. However, it’s wrong to think of your global outsourcing ability…
Read More6 Ways You Could Go Wrong with Your Mobile App Development
Today, mobile apps have become extremely popular, and these are taking the mobile experience to a great new level. If you are currently running a business or you have a terrific entrepreneurial idea and want to convert it into an app, then mobile application development is the right way forward. Related Article: What Should My…
Read More4 Screens Potential Franchise Investors Must Pass
You’re planning to invest in a franchise, and you’re probably shopping around. You’re checking out the various options, thinking about your personal goals and preferences, talking with other franchisees—really scoping out all the businesses you’re considering. That’s what you should be doing. Getting plenty of information helps you determine with confidence which franchise opportunity is…
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