How Post-It Note Flowcharts Can Help Business Planning
Flowcharts are useful collaboration tools that are widely used in business. In the most basic terms, a flowchart is a diagram of the flow of a process or algorithm from start to finish. Essentially, each step of a process—including the start/end points, actions and decisions—is added to the chart, with arrows connecting the various steps.…
Read MoreTop 5 Secrets to Winning Customer Loyalty
For a business to be successful, particularly small and mid-sized enterprises, there has to be a streak of happy and loyal customers. Simply put, having a steady and satisfied customer base is the key to consistent sales and growth for any business. Happy and satisfied customers are the ones that bring in repeat business. But…
Read MoreComfort Zones Aren’t All That Comfortable
The origin of the phrase ‘comfort zone’ is a tricky one, mostly because we all have a personal definition and understanding of the term. But when it comes to performance, it’s relatively straightforward: the comfort zone is a behavioral state in which a person operates in an anxiety-neutral condition, using a limited set of behaviors to…
Read MoreWill Ad-Blocking Software Destroy Mobile Advertising?
Full disclosure: I don’t like online ads. As a digital marketer who spends most of his day on the computer, they tend to slow me down and distract me from my work (which, somewhat ironically, often finds me creating online ad campaigns). In fact, I have the Chrome AdBlock Plus extension installed on my laptop…
Read MoreDoes What You Do Inspire You?
I’ve spent the last couple of days at Dreamforce. It’s an astounding event, but for me, participating in Dreamforce has taken a big shift. I find myself spending more time meeting with people in one on one’s than attending the sessions in the event. This year, I noticed a shift in the conversations I had with many…
Read MoreHow to Supercharge Your Headlines Using These 4 Tips: Part 1
So, you’ve got a great idea for a headline for your upcoming ad campaign. Now you just need to know how to write it and “supercharge” it so it really does its job of grabbing your target prospects attention. There are a number of ways to do that. In fact, there are some very simple,…
Read MoreDoes Your Business Need a Task Management System?
If you own a business that has experienced growth then you’re probably familiar with the difficulty of keeping track of all the important tasks that need to be carried out daily. As you grow, the number of tasks, along with their complexity, will evolve. This creates a need to manage who is doing what, how…
Read More4-Step Approach to Determining Emotional Drivers of Satisfaction and Loyalty
What makes a customer loyal? Is it the quality of your products? Competitive pricing? Is it customer service? This is a common question that many organizations struggle with, and unfortunately, there is no obvious answer or straightforward approach that will make your customers loyal to you and you alone. However, you can build loyalty over…
Read MoreTelltale Signs That You Might Need to Move On
You’ve got to know when to hold ’em Know when to fold ’em Know when to walk away Know when to run You never count your money When you’re sittin’ at the table There’ll be time enough for countin’ When the dealin’s done ~Lyrics from Kenny Rogers’ “The Gambler” In the song “The Gambler,” Kenny…
Read MoreLocalize Your Small Business Marketing Strategies
Small businesses often feel they can’t compete against larger companies with unlimited marketing resources. They overlook the potential marketing opportunities that come from reaching out to the community in which they’re located. A wide range of marketing strategies can help you connect with would-be customers in your local community. Here are tips to localize your…
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