4 Ways to Drive and Grow Traffic on Your Blog with Snapchat
With an increasing number of online audiences focused on social media networks, a blogger can only wonder what is to become of his website traffic. First we had “social networking” applications such as Facebook and Twitter, now we have all kinds of photo/video editing and sharing applications such as Instagram and Snapchat—diverting large masses of…
Read MoreHow to Get More Employee Support for Company Philanthropy
More than ever before, companies of all sizes are paying attention to their impact on the world outside of their business. Corporate social responsibility has become a key aspect of many operational plans; most businesses understand the importance of using their resources not only to grow the company, but also to create positive change in…
Read More“We Can’t Justify Your Price…”
We were debriefing a closing call. Bill’s solution had been selected. Bill had done a great job in competing and in justifying the value of his solution. There was a strong business case demonstrating tremendous improvements in productivity. In this case, the customer was growing faster than their ability to bring people on board supporting the…
Read MoreHow to Use Mass-Customization to Broaden Reach and Boost Bottom Line
While we know that “one size fits all” is seldom—if ever—true, we know that in sales the more people who are good fits for our products and services, the more profitable we’ll be. This fundamental truth has created what we call “mass-customization” and it’s a strategy that everyone from retailers on Etsy to huge manufacturing…
Read More5 Reasons Your eCommerce Startup Might be Struggling
When the chips are down and your business isn’t moving inventory, it can be incredibly frustrating and confusing. It’s tempting to look at flashy marketing efforts, gimmicks, “growth hacks” or other quick fixes and feel like your business isn’t harnessing the newest marketing tools available. Being the founder of a digital marketing agency with more 100 clients…
Read MoreWhy You Should Optimize Your Site for Mobile Users
We’ve been quite busy with clients to show our site much-needed love, but a mobile optimized site is underway! Here’s why you should optimize for mobile too! Ever wondered how much business you may be missing out on by having a website that is not at all optimized for mobile users? Let’s just say this—A…
Read More6 Things Your Employees Dread at Work
It is no secret that many employees today do not like their jobs for one reason or another. A problem starts to occur in a business when many employees all begin to fear just certain aspects of a job and not the job itself. This problem can be fixed. Here are six things your employees…
Read MoreA Better Business Model: Audience First, Product Second
It’s not really news to say that most businesses fail. If you are like most entrepreneurs, the first startup is surely a failure. According to OnStartups.com, first-time entrepreneurs have just an 18% success rate. Not even a two in 10 chance? Want better news? Henry Blodget, co-founder of Business Insider, places the success rate of…
Read MoreEntrepreneurs: Take the Time to Celebrate Your Exit
We come to the end of this cycle of insights with a thought about how you might view your successful exit from the company you have spent so much effort to build. You’ve worked hard for years to reach the payoff, and the money sure looks good as you contemplate the wire transfer to come,…
Read MoreContent Distribution: The Secret War Between Tech Giants Rages On
As promotion and distribution becomes a more popular topic of discussion amongst content marketers, stalwart tech companies are figuring out ways to get their slice. You know them—Facebook, Twitter, LinkedIn, Google, Apple, etc. We’re not talking newsfeed posts, either. We’re talking full-on gatekeeper status of the content consumed and shared on the Internet, period. Take…
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