5 of the Surest Capital Investments Your Small Business Can Make
As a small business owner, there is nothing better than positive cash flow. This means your company is moving in the right direction, and in position to achieve greater success in the future. But here is a question that may be holding you down: what should you do with excess cash? While some companies stockpile…
Read More3 Essentials of Cause Marketing for Your Small Business
According to the Cone Communications Social Impact Study, 90 percent of U.S. consumers are likely to switch brands to one associated with a cause, given similar quality and price. So not only is supporting a cause good for the soul, but it’s good for business, as long as companies channel their marketing efforts to reflect…
Read More6 Elements for a Smashing Company Holiday Party
With the holidays fast approaching, many companies are considering throwing holiday parties. Christmas and New Year parties are common, but those who think outside of the box can even have parties for Thanksgiving or other holidays. Instead of giving your loyal employees the standard, in-office holiday party—complete with cheap decorations and dry cake—why not treat…
Read MoreProblem Employees Affect Your Credibility
Understand that most problems are a good sign. Problems indicate that progress is being made, wheels are turning, you are moving toward your goals. Beware when you have no problems. Then you’ve really got a problem… Problems are like landmarks of progress. ~Scott Alexander Recently, I was working with a business that was having problems…
Read MoreNot Getting Results Online? Try a Landing Page
If your online marketing is not working the way you expect, a landing page could the quick fix you need. Landing pages are highly targeted, individual pages that focus on one particular product or service. They are stripped back, with only the most essential information needed to convert visitors into highly targeted leads. For best…
Read MoreAre You Leveraging Visual Content?
If any of the trend reports from the last five years are accurate, visual content should be a critical element in your marketing and content strategy. If you’ve mastered this, you’re in the minority. While a picture may be worth a thousand words, marketers have not turned a strategic lens on optimizing the return from their…
Read MoreInnovative Mobile Payment Solutions are on the Rise
Back in 1997, the first mobile payment option was introduced for two Coca-Cola vending machines in Finland. They allowed you to pay by texting, and so the world of mobile commerce was born. Since then, the options for mobile payment have increased drastically. Smartphones, tablets, and other mobile devices can have apps downloaded on them…
Read MoreLeadership Skills: 5 Ways to Ignite Passion in Your Team
True leaders have the innate ability to motivate staff to achieve better results. Leading with a passion is what separates great leaders from the “wannabees.” Some people come to work every day, do their job and then go home. Their heart isn’t really in it, but they need the money, so they see their job…
Read MoreThe Role of an Exit Plan as a Franchisee
Going through the purchasing phase of a franchise spikes the adrenaline and fills your mind with endless optimism. That’s great! You should be energized by your new endeavor. But let’s pause here for a moment. Do you plan to retire from this job? What are your long-term goals? Do you plan on pursuing other opportunities?…
Read MoreA Brief Guide on Workers’ Compensation
From incidents such as a fractured bone or arthritis to the most unfortunate cases, up to and including death, both employees and employers should know the basic information and tools regarding employee claims and workers’ compensation. Can Incidents Be Avoided? Below is a list of accidents, injuries, and conditions that employees may encounter during the…
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