6 Simple Ways to Make Google Analytics Work for You
Google Analytics is a powerful tool that businesses can use to track their online presence. In the hands of a proficient marketer, Google Analytics can work. However awesome the tool itself is it can only go so far. A lot of its utility comes down to user proficiency. While Google Analytics may seem intimidating and overwhelming…
Read MoreTop 5 HR Tips to Keep Your Workers from Leaving
Employees are the most important assets for any business and also the driving force behind its success. This is the reason entrepreneurs and business managers constantly experiment with many strategies to retain good employees. But unfortunately, in the bid to retain their workforce, they often tend to neglect the importance of employee engagement, which plays…
Read More10 Mistakes Entrepreneurs Should Avoid with Venture Capitalists
Entrepreneurs often know more about running their business than they do about raising funding from venture capitalists. As a result, their attempts to get VC funding fall short. There are a number of typical pitfalls that an entrepreneur or startup should try to avoid when working with venture capitalists or soliciting funding. Rob Jevon is…
Read MoreThe Best Advice Startups Will Never Follow
Let me tell you a few short hair-raising stories of entrepreneurs who have raised money and regretted it later. Here are some rules that entrepreneurs almost always ignore to their future peril. Don’t take money from relatives who can’t afford to walk away without remorse. Do take money from experienced family members only after you…
Read MoreOrganizing Your Franchise Business Search
Some franchise investors have one franchise opportunity in mind from the beginning, but for many people, deciding on the perfect franchise business is a lengthy process. You might look at franchises in different fields, or companies that operate in different ways. You might look at multiple options before you decide on a specific industry, and…
Read MoreWhy Good Customer Service Isn’t Enough
You might think that your business has “pretty good” customer service. Congratulations! That’s a whole lot better than having “pretty bad” customer service. But don’t rest on your laurels just yet. Think about the organizations that YOU chose to do business with. Are you more likely to select a service provider that is “pretty good”…
Read MoreHow to Craft an Inspirational Speech
Inspirational speakers can be the spark that ignites the passion and devotion of employees. Poorly implemented speeches could leave your employees questioning your ability to lead. Due to the fruits that rousing speeches can inspire, business owners should ensure that their public speaking skills are up to par. Now is not the time to bumble…
Read MoreWhat is Company Culture & Why Does It Matter?
“Since 1998 the 100 Best Companies [to work for] have outperformed the S&P 500 index by a ratio of nearly 2 to 1,” according to a study in Fortune. Businesses on the “Best Companies” list earned their spot by building a strong, company culture. If you’re fresh out of college or feel stuck in your lackluster job, company culture…
Read More7 Investor Term Sheet Demands Startups Need Not Fear
Most entrepreneurs looking for an investor can tell you how much money they need, but few have given much thought to what they are willing to give up for it. Perhaps they’re way off in their valuation (usually far too high), or paralyzed by fear at seeing the other terms, because they have no idea…
Read More5 Ways to Decrease Your Business’s Warranty Costs
Customer warranties can cost small manufacturers greatly because of repairs and replacements. It also puts goodwill and brand value at stake. And when handled improperly, warranties make companies lose business and revenue almost irretrievably. Manufacturers have to estimate warranty costs before incurring them and sometimes price the products accordingly. Various studies have estimated warranty costs…
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