Avoid 3 Types of Customers to Make Your Life Easier
While we have all heard the customer is always right, and that is generally the case, there are some types of customers that just need to be fired. They do nothing but drag down our ability to offer quality customer service and fair pricing to other customers. They can suck the life right out of…
Read More5 Tools to Kickstart Your Mobile App Development
Mobile app development is one of the biggest factors in growing your businesses. It makes your services more accessible, maximizes user engagement, and increases your brand’s exposure to your target audience. With the plethora of mobile apps and flexibility of mobile platforms, mobile app development has become a necessity for business growth. Here are a…
Read More5 Easy Ways to Market Your Business on a Tight Budget
Can a business survive without marketing itself on the internet? Of course, it can, but not very effectively. Simply put, you need to take your business online if you want to reach a wider and bigger market. Once your business reaches the digital space, it benefits in so many ways, including: It gets a bigger…
Read MoreTake Control of Your Small Business: Balance Your CAC and LTV
Small business owners focused on merchandising for the next major shopping holiday and worried about making next week’s payroll often have a difficult time taking a step back and looking at longer-range goals. Failing to understand, form and implement a strategy for long-term success, however, will put you on a slow road to failure. There…
Read MoreThe Art of Creating a Compelling Call to Action
If your content doesn’t include a call to action, you are leaving lots of money on the table that will never make it into your pocket until those CTAs are put into place. Simply put, a call to action tells your readers to do exactly what you’d like them to. And if your copy is…
Read MoreHow to Start a Business on $200
Knot & Bow founder Erin Ozer talks organic growth, hiring tipping points, and the importance of risk. Opportunity is all about perspective. Some people look at $200 and see a flight to somewhere warm. Erin Ozer, founder of the Brooklyn-based gift and party supplies company Knot & Bow, saw a business. Having quit her job…
Read MoreBuying a Franchise: How to Legally Protect Yourself
Purchasing a franchise is not only a large investment, but there are also several aspects of running a business that open you up to liability. Partner with experienced professionals throughout the process of buying and owning a franchise to ensure you are protected. As an experienced franchise lawyer, I work with both franchisees and franchisors…
Read MoreStrong Cultures Welcome Dissent
In Adam Grant’s fantastic (like, “beyond-words fantastic”) new book, Originals: How Non-Conformists Move The World, Chapter 7 includes the story of Ray Dalio, billionaire founder of the venerable investment firm, Bridgewater Associates. I was excited to see that. In one of my books I quoted Mr. Dalio, as much a philosopher as a successful business person, as saying, “I believe that the…
Read MoreWhy Creating Change Requires an Emotional Connection
Why change? Should you change? Is it time to make a change? If not now, when? These are all questions organizations struggle with all the time. If things are going well, do you really want to rock the boat? If it ain’t broke, don’t fix it, right? There is no shortage of companies that had…
Read More10 Types of Websites You Can Build with WordPress
WordPress is one of the most popular platforms for developing websites. It has a host of useful plugins and themes that make it a suitable content management system for different kinds of websites. WordPress is an easy to develop platform and helps in developing scalable business websites. It is a search engine friendly platform and…
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