Video Marketing: The Guide for Small Businesses
Next time you’re searching for something online, notice how many times a video crops up. Thinking about a holiday? A video shows you the resort. Trying to work out how to use that new gadget? Try this online video guide. Looking for an architect? Click on the video for a guided tour of the practice’s…
Read More3 Creative Ways to Fund Your Ideas
You’ve gotta spend money to make money. It might be a tired old cliche, but when it comes to small businesses and startups, it still rings true. These days it’s very hard to get anything or anywhere on goodwill, thus if you are in the midst of building your business, you are going to need…
Read MoreCreating the Perfect Landing
If you have a generic “we serve everyone” sort of website, there’s great value in adding some landing pages, especially if you are trying to speak with very specific audiences who have unique needs and interests. Landing pages are ideal if you: Want to target specific audiences with different messaging Offer different products, information or pricing…
Read More3 Trends Changing the Future of Infrastructure Investment
The world wants more infrastructure—a lot more. Whichever forecast you read, the numbers are staggering. By 2020, China will have completed installation of 31,000 miles of high-speed rail networks. By 2030, homes will need to be built to accommodate an additional 165 million urban dwellers in India. And by 2040, 4,400 GW of additional power-generation capacity will need to be created…
Read MoreKidpreneur
Some parents live by the philosophy of starting ‘em young when it comes to preparing for the future while others will argue to let kids be kids. However, they might not be as innocent as they think. Your children’s seemingly harmless toys are playing a role in their future career choices. You never know, you…
Read MoreLosing Out? How to Keep Your Millennial Employees Invested
As a manager, one of your greatest challenges is finding ways to keep your Millennial employees invested in your company. According to a recent survey of 7,700 Millennials conducted by Deloitte, approximately two-thirds of Millennial employees plan to exit their current positions by 2020. At first glance, it is easy to label Millennials as disloyal…
Read MoreWhy Does Small Business Matter?
Today, the US is a hotbed of startups and small businesses. Even with the popularity of the Internet and multi-national corporations, small businesses are much more common and more likely to impact your life than industry giants. But what’s the fuss about small business, anyway? Chains are everywhere, and you can probably go months at…
Read MoreThe Most Revealing Questions to Ask During an Interview
All entrepreneurs have given soliloquies about how finding great talent is our priority. Yet, we rarely take the time to craft the best recruiting process. At Enplug, a tech company that builds digital display software for businesses, we’ve been able to instantly improve our candidates by asking better interview questions. The veracity of answers from traditional…
Read MoreThe One Question to Stop Them in the Trade Show Aisle
Wouldn’t it be magic if we could find one (unique to us) question to ask people passing the booth or table as they pass in the aisle of the trade show? I asked a number of exhibitors that question recently, and received some surprising responses, along with tips for “reeling them in…” “Is your mom…
Read MoreHow to Handle Negative Reviews Online
It’s a scary thought. Hearing someone say something negative about your business baby is hurtful and frustrating, but it doesn’t have to be that way. Before you buy a franchise in your area, it’s important to look at what’s being said. Most customers won’t differentiate your business from another franchise in the area. If one…
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