Consider the Corporate Gatekeeper
Looking for an entrance into a VC, an angel group, a bank, a CxO for a sales opportunity, or any other entity? There are always gate keepers whose job it is to filter out the inconsequential or inappropriate, and allow through those with most promise. That said, gatekeepers can and do block some great opportunities…
Read MoreAre You One of These Kinds of Procrastinators? Get Moving!
Staring at you is a blank, virtual sheet of paper with a blinking line, waiting for your words to fill the entire page. Writing your proposal, which is the very first thing on your To-do list, has not yet been checked off. You sip a cup of coffee and take a look at your cluttered…
Read MoreWhatsApp: Your Newest Sales & Marketing Helper
The world of marketing channels keeps on shifting as new innovations appear with every new communication medium. Today’s marketers are more prone to use digital marketing channels instead of sticking to traditional means. Among the more innovative digital marketing mediums, WhatsApp is breaking all barriers as an exceptional sales and marketing tool. The recent acquisition…
Read MoreTop Kid-Focused Franchises in 2016
Nothing is quite as rewarding as working with future generations. Watching children learn something new, whether it’s a new word or a new subject, is one of life’s greatest pleasures. If you’re interested in starting a franchise, you’re not only thinking of how rewarding your work will be – you’re also considering how stable your…
Read More7 Reasons Your Content Marketing Isn’t Working
We are often told that to be successful online we need to embrace content marketing. Content marketing helps aid your site’s SEO, gives you an outlet to promote our business and gives people a reason to stay on your website. Many of us heed this advice, only to find that we get nothing out of…
Read MoreDoes Your Innovation Engine Need a Tune Up?
Today I had three separate conversations with: A startup that was running out of cash; A mid-sized, 50-year-old business looking to reinvent itself; and A Fortune 2000 with seemingly unlimited resources that has worked for years on innovation with virtually nothing to show for it. Each had innovation engines that weren’t performing but for completely different…
Read More7 Lessons They Don’t Teach You in Crowdfunding School
Crowdfunding is the hot new vehicle for raising money to support your entrepreneurial efforts, with over 1,250 website platforms around the world to help you, according to a 2015 industry report. In fact, the report suggests that the total amount raised annually (over $30 billion) now exceeds the funding from venture capitalists during the same period.…
Read More5 Reasons to Market by Texting
If you think texting is only for teenagers, you might be missing out on an effective marketing tool. Mobile marketing is quickly becoming a necessity for today’s small businesses. One recent survey found that 72 percent of U.S. adult respondents were never more than five feet away from their smartphone—that’s a huge captive audience that…
Read More3 Tips to Survive and Grow Your Home-Based Business
The thought of working right in the comfort of your own home is exciting. You have no boss and you don’t have to worry about your work schedule because you can work at your most convenient time and you decide your own schedule. A home-based business offers many advantages to the family, as well. It’s…
Read MoreHow to Become a Leader if You Struggle with Perfectionism
I had a conversation with a friend recently about her career. She’s in a situation where she knows she has a ton of qualities that would make her a great leader at her company. The problem is, she’s a perfectionist, and this holds her back from ever voicing her ideas. This creates a fear of…
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