The World of Social Engineering When Vishing and Smishing Attack
Have you ever received a phone call from someone pretending to be your banker or phone company only to discover it was a scam? Hackers are pretty bold and they are definitely okay with lying to you to gain your trust. They know if they build a relationship especially that you will probably hand your…
Read MoreIs Work and Life Balance Possible?
Is there really a routine we can develop that will devote enough time to our work and family? The discussion involving what you can do to stay organized and learn balance has a wide range of answers and changes week to week. There is a range of factors that weigh in for each individual and balance…
Read More5 Best Tricks to Easy Business Blogging
As business owners, there are always a million things on the to-do list and I know writing your company’s blog often falls to the bottom of that list. But the benefits of producing a regular company blog that’s filled with great information can really boost your business. Hubspot recently listed all of the benefits that…
Read MoreTreat Your Customers with Respect
“Customers may forget what you said, but they’ll never forget how you made them feel.” ~Unknown So many businesses just do not seem to respect their customers. Some of the common issues I see that tell me this are when businesses leave an open sign in the window when they are closed and do not…
Read MoreWork on Your Three Levels of Leadership
Another leadership development bit? Yup. But if you have no time or are impatient, here are the three levels: visionary, strategic and tactical. Skip or stay, but think about your balance in leadership either way. As a leader, you have to worry over issues from mundane to strategic, constantly reordering your priorities to accommodate competing…
Read MoreWhy You Should Consider Hiring Job Hoppers
As someone who was once considered a ‘job hopper’ myself, I know the sinking feeling that accompanies a recruiter’s negatively framed question about moving around a lot. Thankfully, recruiters are starting to realize that when some people move from job to job over a short period it isn’t necessarily because they are bad employees. In…
Read More5 Slip Ups That Can Bring Down a Small Business
There are a number of ways small business owners can sabotage their success. If a small business is perennially struggling, then it may be due to these 5 common slip-ups that impact performance and limit the opportunities for growth. Not Thinking Long-Term No matter what’s happening today, small businesses have to keep thinking about tomorrow.…
Read More7 Reasons for Startups to Maximize Early Visibility
It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. In my view, this paranoid…
Read MoreOpen Up to Your Customers, Close Sales Faster with Sales Apps
Little by little, small businesses are recognizing the convenience of mobile applications. According to a survey by Clutch.Co, more than 50% of small businesses will provide their customers with mobile apps by 2017. The drive to improve customer experience is one of the reasons for this step, but the strongest motivation (55% of voters) is…
Read More3 Reasons Women Should Consider Freelancing in Today’s Market
Since I was young, I’ve had a personality trait that doesn’t work well with authority. Thankfully, I’ve discovered positive outlets like entrepreneurship, but it can be tricky to wrangle for those who work 9-to-5 jobs. In fact, this was a big reason I stepped off the engineering track in college. I discovered engineering wasn’t my…
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