The 4 Quickest Ways to Improve Your Business’s Social Presence
A strong social media presence is one of the most effective ways for any business to market to their customers. Over eighty percent of the major corporations in America use social media to improve their consumer base and build relationships with these clients. The ability of social media to affect the success of a business…
Read More6 Outdated Practices That Are Slowing Your Business Down
To be profitable as a business, you should always be attempting to evolve with the times. Not doing so can lead to major inefficiencies and losing your competitive advantage to more savvy competitors. Below are six outdated practices that could be slowing your company down. Keeping Everyone in the Office One in five Americans now…
Read More7 Surprising Reasons to Hire an Executive Coach
Hiring an executive coach is a big decision. Let’s face it: we typically don’t come cheap. But the transformations that can occur as a result of hiring an executive coach can be profound. Here are seven surprising reasons why you should consider hiring an executive coach—immediately. Reason 7: You’re Doing Really Well. Many people think that if…
Read More5 Tips to Keep Your Call Center Team Engaged
With the increasing emphasis placed on a customer-oriented business approach nowadays, top-notch customer service is the main goal of every contact center. Unfortunately, with the unbelievably high volume of calls coming in every day, providing excellent customer service by call centers can be a legitimate challenge. By focusing on a few important issues, any call…
Read MoreStandard Business Plan Financials: Important Cash Flow Vocabulary
As I continue with my series on standard business plan financials, I want to look at the basic cash flow. These words put some people off because they sound like accounting and financial analysis. But they’re good terms to know, especially if you’re running a business. This is important cash flow vocabulary. Cash in business planning and…
Read MoreBranding Your Business? 6 Tips to Make an Impact
Your business brand is the message you send to potential customers. People form an impression based on aspects such as your social media posts, the graphics you use in promotions, the ways in which you handle customer service, your product quality and even your company logo. Follow these six branding tips for making an impact…
Read MoreInterview: The Sweet Taste of Success
Maayan Zilberman is a designer, artist, and the candy maker behind Sweet Saba. She lives in and works in New York City. EMPLOYEES 3 LOCATION New York, NY INDUSTRY Candy FOUNDED 2015 WEB www.sweetsaba.com The easiest path is the one you already know. Too often, people remain in careers they’re no longer attached to simply…
Read MoreHow to Send Irresistible Emails That Always Get Opened
I think we all agree that our inboxes could use a good cleaning. If it wasn’t for Gmail’s tabs that organized everything, I would never see half of my emails, let alone open them. Email marketing continues to be one of the most effective forms of the craft, but if you want people to see…
Read MoreGreat Company Culture Essential to Success
The Internet has had two very interesting, and important, impacts on small businesses. First, it has lowered the barrier to entry for entrepreneurs and second it has raised the bar for customer service. If you aren’t among the businesses offering the top customer experience today, your bottom line suffers and your long-term viability is doubtful.…
Read MoreA 5-Step Guide to Starting Your Own Green Business from Scratch
Every day people trash a tremendous amount of paper, plastic, metals, and other recyclable materials. While waste is essential to keep the consumer cycle rolling, it is not necessary that it ends up in a landfill. The past decade has witnessed some serious “Go Green” efforts which have created a huge market potential for environmentally…
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