3 Ways to Boost 401(k) Participation without Increasing Your Costs
Small business 401(k) plans often suffer from poor participation rates. Whether it’s due to a lack of understanding or just plain apathy, many small business owners find their employees uninterested in their workplace retirement plan. Rather than let the 401(k) you worked so hard to install go unused, here’s 3 ways to boost employee engagement.…
Read MoreHow eCommerce Sites Benefit from Content Marketing (or Go Bust without It)
Regardless of what you are selling, you will need to up the game this year. 2016 is all about content, and eCommerce sites have to be in-the-know to get noticed. Having a great product is just not enough. You need to know how to draw in an audience that will appreciate that product. The eCommerce…
Read More6 Ways to Make Your Business Appear Bigger
Smaller corporations can have it pretty tough. Trying to compete with larger, more established businesses in the same field but usually lacking the funds, manpower, resources and time to really make an impact. So what’s the secret? Having something that truly makes you stand out from your competitors. You deserve to be in the market…
Read MoreBuild, Encourage, and Recognize Your People
When John David Mann and I talk about “Building Your People” (Key #2 from The Go-Giver Leader) we mean that in a couple of ways: one is to teach, mentor, and coach them to becoming more effective, both in their defined role within the organization as well as in their own ability to lead others. Second is to make…
Read MoreTop 4 Ways to Get Signups for Your Text Message List
I keep getting the question from small business owners: How do they get more customers and prospects on their text message list? It’s a great question, and one I’ve answered in the past. A few months back I wrote an article about “11 Easy Giveaways To Get Prospects Signing Up For Your Mobile Marketing List…
Read MoreHow Large IoT Applications Can Help Your Small Business
Where the Internet Of Things is concerned, small businesses can sometimes get lost in the shuffle. That’s because we tend to think of the IoT on two different levels: individual, where connected tools and gadgets can help with everyday convenience and lifestyle; and industry, where broader systems can help massive companies to function more smoothly.…
Read MoreLeverage Seasonal Search Trends
At the start of every new year or quarter, many marketers begin the same discussion with their team: “What content should we create next?” Content marketing introduces new people to your brand, educates potential customers, and helps existing customers answer questions about your products or service offerings. Aligning your content strategy with seasonal trends is a great…
Read MoreThe Importance of Company Culture in Your Franchise
What kind of business do you want to run? One where employees clock in and out and fill the hours in between with minimal effort? Or a space that your staff considers their second home, where customers always marvel at how much fun everyone is having? Defining company culture puts the power of shaping your company…
Read MoreDo Promotional Products Really Work for Marketing?
Usually dismissed as an old-hat marketing technique, are promotional products making a comeback? In the world of ephemeral digital connections, could it be that a tangible product is actually a great way to promote your brand? Let’s look at how you can leverage promotional products as part of your brand strategy in 2016. The power…
Read More11 Things to Know Before Hiring a PR Agency
Rewarding relationships involve give and take on both sides. To get the best from your PR freelancer or agency, make sure you have answers to these 11 questions before you pick up the phone to them for the first time. What is your business? What is your business? Where did begin? Where is it today? Describe…
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