3 Ways You Could Be Wasting Advertising Money
Businesses must rely on good advertising to bring them customers. It’s very difficult to generate organic leads and create a strong brand without it. However, the money poured into company advertising schemes isn’t always well placed. Research from a recent Nielsen survey entitled Digital Ad Ratings shows that billions are being wasted in the digital…
Read MoreThe Best Legal Structure When Buying an Existing Franchise
Purchasing an existing franchise helps reduce risk. Rather than vetting a franchise with the hope that it thrives in your specific region, the current operator has already proven the model in the region. It’s running, operating, and hopefully making substantial profits. Whenever you purchase an existing business, franchise, or other, there are many moving pieces…
Read MoreTop Customer Support Tools Every Business Should Know
Companies are always eyeing to bolster their growth and strengthen RoI (return on investment). One way to successfully achieve this task is to boost their customer satisfaction and build an army of loyal clients. Only a decade ago, achieving this task was very challenging, as there were no software tools that made these processes much…
Read More5 Simple Ways to Raise Capital for Your Small Business
Small businesses don’t necessarily need to grow quickly (though they should certainly want to grow, as stagnation is one very small step away from contraction). They often operate in less competitive markets and don’t have the explicit goal of becoming a huge company. Without the brutality of highly-funded competitors trying to eat your lunch day after day,…
Read MoreNew Biz Whiz: 4 Keys to a Successful Business Startup
A successful startup begins and ends with the leadership at the helm. There are common traits and practices that have proven to be instrumental in helping a business grow. Entrepreneurs have cited these factors as having the greatest impact on the success of their business. Importance of business networking Networking is one of the most…
Read MoreTwo Lists Successful Leaders Make Every Day
Q: What can the 80s rock band The Police teach us about leadership? A: Turns out they planted a seed in me that has grown into a useful business practice. That practice, which I have learned others also follow, is to create two lists that help free up the clutter in our heads and generate…
Read MoreCan My Business Qualify for a Credit Line from the Bank?
One of my beloved business owners just asked, “Can my business qualify for a credit line from a bank, a traditional lender?” It matters because if your business can meet traditional lender requirements, your interest charges will be a WHOLE LOT LESS. You want this because it’s a better use to cash to find new…
Read MoreConnecting the In-Store and Online Experience with Audience-First Marketing
If a company has no trouble getting customers to the store, but struggles to get them online, how can marketers use the in-store experience to aid their digital efforts? To add another layer of difficulty, how can this be done while demonstrating ROI for each distinct marketing channel as well as showing the influence both…
Read MoreWhat Are Your Top Priorities for Social Media Marketing?
It’s likely that social media marketing is an important part of your overall marketing strategy for 2017. But, have you planned your top priorities for this year? As a small-medium business or nonprofit organization, your budget doesn’t allow for big-buck tactics. So, I’ve compiled a list of affordable options based on what some experts and studies are…
Read More4 Simple Ways to Boost Team Morale and Engagement
It’s a well-known fact that happy employees are more productive, loyal, and more likely to stay in their role for a longer amount of time. But as an employer or manager, how do you keep morale high and ensure it stays that way? Read on for our top tips on boosting team morale and keeping…
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