Small Biz Interviews: Groomed for Success
The repertoire of a barber might have changed over the centuries (they no longer, for instance, offer bloodletting and leeching services, as they did in the Middle Ages), but a couple things have stood the test of time: mainly the haircut part and a profound sense of community. Yes, since the Bronze Age, men have…
Read More4 Reasons Why Women Entrepreneurs Have a Bright Future Ahead
Following President Trump’s inauguration, many people are still struggling to come to terms with the result. Where some businesswomen see new opportunities with a President from the world of business, others fear that doors may have been closed, and things may become tougher. Here then are four reasons to allay some of those fears and…
Read MoreOne Thing You Must Do Every Time Your Business Grows 50%
I hear it all the time… Small business owners are frustrated with their businesses and they don’t know where or how to start. You got into business because you had an idea, a passion for solving a problem, and you knew you could make money doing it. The problem is that a few years into…
Read MoreA Win-Win for Social Media
Most companies in the US are using social media as an important channel for communicating with customers. One of the primary reasons for using the social media is to provide information regarding products and services. Several studies such as one done by Simply Measured indicates that only about one third of the companies that use…
Read MoreCES 2017: Virtual Assistant Technology for Small Business Success
When it comes to virtual assistants with speech recognition capabilities, Apple’s Siri may have paved the way, but Alexa by Amazon is the way of the future. By allowing users to interface with a myriad of smart devices as well as the wider Internet, Alexa frees small business owners from some of the tedium involved…
Read MoreShhh, We’re Secret Shopping!
If there’s one marketing tactic that we execute for clients that always yields incredible results, it’s when we secret shop their operation. Without exception, a secret shopping program will: Provide insights that surprise you (good and bad) Spotlight specific areas where your training and communication have failed and you/your employees are hurting your brand Uncover…
Read More3 Essential SEO Tips to Sustain Your Local Business
Keeping your business front and center is a tough trick to be sure, but rest assured, it’s far from impossible. Mastering SEO, or search engine optimization, is about making your business and its relevant information easily searchable to your local area, and to successfully do that, you need to understand how exactly search engines can…
Read MoreTime, Talent, and Treasure: Spending Each Wisely
In the non-profit world, the term “time, talent and treasure” has been used so often it is almost at the edge of being trite. It’s used in that arena to describe a volunteer’s sacrifice in support of the non-profit enterprise. I have been surprised to discover that it seems undiscovered in the business world. So,…
Read MoreAccounting for Franchises: Tips to Help You Grow
Being a successful franchisee means having at least a general grasp on various aspects of running a business. You might not be an expert in marketing, management, or finance, but being well rounded enough to understand how each of these work will help you thrive with your franchise. Today, let’s talk about accounting. It’s absolutely…
Read MoreCreate a Small Business Focus Group for Insights, Loyalty, and Profits
Would you take our online survey? How many times have you seen that question lately? It seems to pop up for me a few times a day and I virtually always click “NO” or simply navigate to another website. It’s unfortunate for the business because it’s not getting valuable information from me. But consider this…
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