Overcome Sales Roadblocks by Believing in What You Sell
As human beings, we are very good at picking up visual, verbal and non-verbal signals from another person. Body language gives us the first impression of another individual, and it is true that you do not get a second chance to make a first impression. In other words, you can’t always “fake it ’till you…
Read MoreLeadership Development: 5 Special Qualities Shared By Courageous Leaders
The following content is inspired by my keynote HEART OF A LION: The Essential Qualities of Courageous Leaders. There are many different aspects that make up the complex psyche of a true leader who passionately strives for success for both themselves and others. A leader has so many special qualities that it’s inspirational when you work with…
Read More5 Reasons to Leave B2B Writing to Content Marketing Pros
If you think spending on high-quality written content is a waste of money, think again. Content is the embodiment of your marketing strategy—it represents your brand, it sets you apart from your competitors, and with the right strategy, it turns prospects into leads and leads into prospects. While writing may come natural to you, consistently…
Read MoreIs Your Budget a Forecast?
Hold it! These are confusing terms. When does a budget become obsolete? Do we rely upon constant changes and call it a forecast? So, let’s spend a few moments defining this sometimes-confusing set of terms. A budget should be created each year after a series of negotiations between departmental managers and their superiors all the…
Read MoreSmall Business in a Time of Technophobia
If there’s one thing that absolutely will not stop, it’s the inexorable march of technology and innovation. Unfortunately, too many small business owners either don’t understand or are plain ignorant of this fact. According to the first ever CNBC/SurveyMonkey Small Business Survey, only about 36 percent of respondents use a business website to communicate news…
Read More5 Things to Consider Before You Jump into a Partnership
Pooling your talent with someone else is not a bad idea. Many people do it because of the uncertain business climate, and there are many advantages of taking your business forward with a partner. The biggest benefit you have is that you’ll get an opportunity to enjoy shared resources and complementary talent to achieve your…
Read MoreA Beginner’s Guide to Adobe Analytics
While most digital analysts understand Google Analytics, many can find Adobe Analytics to be a complete mystery. If you are one of those people, you’ve come to the right place. Let’s dig into Adobe Analytics and get you up to speed! First, let’s establish why Adobe Analytics is important to understand, and define some dimension…
Read MoreHow Accepting Bitcoin Can Help Your Business
While you may have heard about Bitcoin, you may not realize that this alternative form of payment could benefit your business. In first describing how this cryptocurrency works for payments, it’s very easy to get started with an account and integrate it into your accepted forms of payment. Bitcoin walks you through the very short…
Read MoreHow to Increase Outbound Call Center Productivity with Good Quality Headsets
When you are a call center manager, you understand that a good quality headset makes the difference between satisfying customers and angering them. However, you might not know that you can do other things to ensure you boost productivity with good quality headsets. Much of the problem comes from background noise. What Does Background Noise…
Read MoreEmotional Intelligence: A Key Factor for Every Great Leader
For decades, if not since forever, people have been led to believe it’s a person’s IQ that is important for leadership. Yet psychology has proven this isn’t really the case. Just because someone has a higher IQ doesn’t mean they will out-succeed someone with a low IQ. In many cases, it is the one with…
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