Small Biz Digital Footprint: 4 Insights into Online Marketing Strategies
Success at online marketing requires implementing several key strategies. There is no one secret formula. The digital channels and methods that work with your marketing segment are rarely if ever limited to one platform. Creating an audience takes some unique branding and a lot of hard work. Think in terms of engaging your audience, not…
Read More3 Examples of Niche Marketing vs Differentiation
The riches are in the niches. That’s a truism I often cover in great depth when I’m doing a keynote presentation for an industry group or business conference. I also discuss the importance of differentiation. Niche marketing and differentiation are closely related, but not the same, and to mistake one for the other can be…
Read More5 Reasons Entrepreneurs Need to Highlight Small Wins
Managing and motivating a team in a startup is more than just using the right interpersonal skills. It’s more than providing recognition, tangible incentives, and clear work goals. A key influencer of satisfaction and motivation, top-ranked by employees, is positive progress and the completion of meaningful work. Sometimes you have to manage progress, not people.…
Read More5 Tips to Keep Your Brain Sharp
The brain’s complex powers of memory and thinking start to fade as early as age 45, according to the extensive Whitehall II study on memory and aging. Regardless of your current age, if you are already struggling to put names to faces, remember where you put your car keys or phone, or simply to stay…
Read MoreWhy Workplace Health is an Employer’s Responsibility
One of the major healthcare controversies of the past few decades has centered around the role of businesses in paying for their employees’ health-related expenses. Although much of the debate has been centered around health insurance and who should pay for it, the role of employers in cultivating a healthy workspace has expanded in recent…
Read MoreDo You Believe the Legendary Startup Failure Statistics? I Don’t!
This recent piece on startup failure statistics caught my eye on Twitter first, and I followed the links to discover Startups: Conventional Wisdom Says 90% Fail. Data Says Otherwise. | Fortune.com. Here’s a direct quote from author Erin Griffith: “I recently found myself carelessly repeating a statistic that I’d heard dozens of times in private conversations and…
Read MoreWho Ever Heard of Bad Loyalty?
Did you ever imagine that there could be an issue with customer loyalty? Could there be a time when customer loyalty may not be the best answer? When we think of customer loyalty we often think of it as a way to help a company survive difficult market conditions. We think of customer loyalty synonymously…
Read MoreStartup Costs for Top Franchise Opportunities
If you’re thinking about buying a franchise, you probably have two questions that keep popping into your mind. How much can I make in a franchise and how much does it cost to start a franchise. To help you decide which franchise is right for you, we decided to break down some of the start-up…
Read MoreThis One Trait is the Secret to Success
I walked into the shop and there they were. Lining up. Handing over the coupon. Their expectant faces were hopeful. Maybe this was the moment. Dream realized. Most were sure this was “the” day. But they all left disappointed. Back to reality. The chances for success were low. A professional betting man wouldn’t bother paying the price. Despite…
Read More5 Ways to Manage Rapid Growth
Managing rapid growth can be a challenging and daunting task at times, as things are capable of unraveling at any moment in time. This is particularly true for startups as well as young, growth stage companies. There are several steps that you can take to ride out the storm and help to achieve a certain…
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