Compressing the Sales Cycle
There’s an interesting conversation going on in LinkedIn. It starts with the question, “Is reducing the time between customer meetings the only way to compress the sales cycle?” This focuses on what we call wall/calendar time (look at the clock or calendar on the wall, reduce time between meetings–shorten sales cycle). It is a way to…
Read More5 Ways to Make Your Office More Ergonomic
As a small business owner, you typically spend many hours sitting down at your office in front of the computer. With all mileage in your office, it is important to you make the space as conducive for productive as possible. This means ensuring that tools which you are constantly using are as ergonomic as possible.…
Read MoreMake Content Part of Your Marketing Mix
Pick up any business magazine, read a marketing blog or attend a conference and you’re going to get the message that you must have a content strategy. Truth be told—this is nothing new. There’s always been a marketing strategy that emphasized the production of helpful tools/information that taught prospects something of value to earn their…
Read MoreVehicle Tax Deduction for Small Businesses
Whether you’re self-employed or run a small business, chances are you use a car to get from point A to point B. Luckily, during tax season, you can claim your vehicle when Uncle Sam comes barging in. We’re going to go over the qualifications and methods you can use to estimate your expenses so you…
Read MoreWhat Can a Small Business Do with Big Data?
Big Data is an essential vitamin for IT. Although it can be beneficial for adults (large enterprises), it is best and most necessary for growing children (small businesses). That is why startups and SMEs should not shy away from this new trend. In 2012, when the concept started to catch on, there were numerous adoption…
Read More6 Office Habits That Increase Your Chance of Promotion
A lot of people believe that, when it comes to a promotion, you should only be patient. Nonetheless, just like simply going to school won’t get you good grades, just showing up at work won’t get you that promotion. Unfortunately, it is not all about the hard work either. Sure, you may outperform the entire…
Read More7 Culture Elements Will Keep Your Business Learning
Many startups and entrepreneurs I advise still default to growing their business via the traditional top-down, order-taking culture. I’m convinced that you can’t stay competitive that way with today’s customers, and today’s employees. It’s time to push decision making down into the organization—insisting that the people closest to the customer and the markets learn and…
Read MoreFor Online Success, Master the Squeeze Page
“Squeeze page” is a term everyone who does any digital marketing should know and understand. A squeeze page is most often a special kind of landing page; it’s a landing page designed to capture the visitor’s email address or other contact information, or make a sale. We can consider any page or pop-up a squeeze…
Read MoreHow to Create a Workplace Environment That Channels Employee Ambition into Success
Creating a work environment that instills ambition and drive for success rather than burnout doesn’t have to be that challenging. The key is to make employees feel appreciated. Nobody want to work hard Monday to Friday and leave their 9 to 5 jobs feeling miserable. Business owners should pay more attention to how their workers…
Read MoreOffset vs. Digital Printing: Which Option is Best for You?
High quality printing has never been more accessible to people than it is today. What was once only wholesale printing for businesses with super large budgets, is now being used as an everyday marketing tool to lift company’s brands and produce high-quality materials. Savvy marketing professionals today understand that the printing industry still plays a…
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