What Marketing Systems Should You Establish for a Franchisee?
In case you haven’t noticed, we’re in the midst of a marketing revolution. With the rise of social media, video, and whatever the next new platform brewing below the surface is, businesses can easily get overwhelmed when putting together a marketing plan. Yet, effective marketing becomes increasingly important in the face of stiff competition and…
Read MoreDo Mastermind Groups Help with Business Growth?
The concept of a mastermind group is much older than most people would think. Namely, it was described and analyzed by one of the pioneers of self-help – Napoleon Hill. He looked at the most successful businessmen of his time (and those before) and he discovered that they almost invariably collaborated with other people in…
Read MoreWhy Your Company Should Implement Single Sign-On
Digital has replaced analog in terms of recording and reporting at work. While such technology is a nod toward increasing speed and reach, it sort of has a side effect. The applications your team is using come from different vendors, and not all of them may be compatible for integration. Among the few broad solutions…
Read MoreWhy Phone Calls Still Matter for Today’s Businesses
In 2017, the majority of businesses are focusing on social media for building relationships with customers. They spend thousands of dollars on marketing experts, who create the most dynamic websites, Facebook pages, and Twitter accounts for them. Instead of a phone hotline on their “Contact Us” pages, you’ll find an email address, a forum to…
Read MoreDon’t Rest Until You Test!
So, you have a great new product or service that you and your associates love. Early adopters should climb all over each other for a look. But what have you done to test the concept against the realities of the marketplace? Have you developed a prototype, alternate pricing schemes, even a PowerPoint mock-up to show…
Read More8 Leadership Lapses Every Business Owner Must Avoid
Even entrepreneurs who have built many startups, or sold their last one for millions of dollars, know they make occasional people leadership mistakes. They know leadership is all about managing their own complicated, illogical, and fallible human foibles, as well as the people they depend on. These can trip up even the best, often at…
Read MoreCan You Pass the Retail Math Test?
According to The Small Business Administration, only about half of new businesses make it to their fifth anniversary and beyond. Factors that contribute to the failure rate can range from indirect influences, such as poor location and poor customer experience, to direct financial components, such as lack of profits and poor fiscal management. While you can…
Read More4 Important SaaS Marketing Metrics to Track
Tracking the impact of your marketing campaigns is essential for gauging success and fine-tuning your approach. Keeping your eye on the numbers is also a good way to cut your losses and monitor the actual value you’re gaining from what you’re spending your marketing budget on. While the following metrics also applies to other industries,…
Read MoreWhy It Is Crucial That Business Owners Understand Financial Markets
It is estimated that a staggering 96% of businesses fail in the first 10 years, and this has much to do with the complexities and demands of maintaining commercial growth. With entrepreneurs often focused on the internal components of their business, it is easy to see why so many lose sight of the macroeconomic and…
Read MoreWhat to Consider When Buying a Franchise
Many people dream of being an entrepreneur. By purchasing a franchise, you can sell goods and services that have instant name recognition while benefitting from training and ongoing support to help you succeed. However, like any investment, purchasing a franchise is not a guarantee of success. It’s important to do your due diligence before making the…
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