4 Security Tips for Protecting Employees’ Mobile Devices
It used to be that employing a remote workforce was a bit of an anomaly. Today, it’s the norm in dozens of industries around the world. However, just because it’s normal, doesn’t mean it’s free of risk. Your business needs to take a proactive approach to securing mobile devices, otherwise you’re going to be a…
Read MoreLaunching and Building Your Online Marketplace: A 4-Step Approach
The time is ripe for online marketplace businesses, and their reach just keeps expanding. Peer-to-peer rentals, a hub for finding and booking key services, B2B networks or exchanges between individuals – anything’s possible. In an age when web and mobile apps like Uber, Lyft, Airbnb and Upwork are thriving, it’s time to get into the game. Your winning idea…
Read MoreWhy You May Want to Re-Think Content Marketing
So you think digital content marketing is an excellent way to reach your audience? Guess what? It may disappoint you. A new study, Content Trends Report 2018 from Buzzsumo, tells us that content marketing is now 50% less effective than it was three years ago. If you’re shaking your head because you’ve invested a lot of time, money, and/or energy…
Read MoreHow to Validate Your Innovative Product as a Business
In my experience with technical entrepreneurs, they work hard on creating an innovative product and elegant solution, and assume that customers will flock to them (“if we build it, they will come”). The reality is that successful businesses these days require an equally elegant business model, with the right marketing, delivery channel, price, and target…
Read MoreA Former Skeptic Explains Why Conscious Capitalism Could Save the World
I am a convert. But it took a while. Even though my friend Rajendra (Raj) Sisdodia is the co-author (with John Mackey, CEO of Whole Foods) of the best-seller Conscious Capitalism, I was skeptical of their thinking for the longest time. However, the recent horrific headlines we have been hit with have made me change my…
Read MoreCommunicating Your Vision Clearly to the People Who Matter
It isn’t enough to come up with a kickass vision for your organization or business idea. One other important piece of the puzzle is being able to communicate your vision clearly and effectively to the people that matter; namely partners, potential investors, employees, and even customers. This is something we realized, thankfully, in the early…
Read MoreTop 6 Ways Your Business Can Benefit from Virtual Reality Cameras
Enhance your business with virtual reality Over the past few decades, technology has undeniably transformed how we live in ways we didn’t expect. One of the most helpful evolutions is in the modern tech we carry with us every day: our phones. More specifically, the high-resolution images captured by impressive embedded cameras are not only…
Read MoreInfographic: Branding for Small Business and Startups
My thanks to customlabels.net for this useful infographic on brand identity for small business. Earlier in my career I consulted for Apple Computer. I watched how zealously they guarded all the details of the big brand identity. It’s refreshing to see in this infographic some useful tips for minding branding for small business and startups.
Read MoreMaking Your Account-Based Marketing Successful: 3 Things to Identify
Account-based marketing (ABM) is growing in popularity in the B2B universe as a means of winning important customers, and for good reason. A few key customers can be the foundation for exponential growth and a huge new market presence. But with all the planning and careful execution involved, there’s a lot of confusion out there…
Read More5 Simple Steps to Boost Your Sales Reps’ Selling Power
For small businesses, sales is often among the top challenges—so implementing sales enablement processes may get punted down the to-do list. In fact, for many small businesses sales enablement feels like a luxury akin to the notorious civet coffee. The term “sales enablement” comes across as relating to the enterprise—even though it’s a set of…
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