For small businesses, sales is often among the top challenges—so implementing sales enablement processes may get punted down the to-do list. In fact, for many small businesses sales enablement feels like a luxury akin to the notorious civet coffee. The term “sales enablement” comes across as relating to the enterprise—even though it’s a set of […]
Kate Kirby has 15+ years of experience in content marketing, and is currently at Highspot. She loves tailoring messages to the buyer’s journey, ideally while enjoying a double espresso.