Enhance your business with virtual reality
Over the past few decades, technology has undeniably transformed how we live in ways we didn’t expect. One of the most helpful evolutions is in the modern tech we carry with us every day: our phones. More specifically, the high-resolution images captured by impressive embedded cameras are not only useful for documenting events for personal affairs, it’s of great valuable to business.
A smartphone camera, DSLR, or inexpensive digital-camera, is ideal for taking “visual notes” and as a baseline tool for creating business collateral. Though a simple camera is an effective tool, a virtual reality camera adds another dimension—quite literally—to what you’re able to capture.
The capabilities aren’t unlimited (at least, just yet) but the advantages afforded to different industries is a vast improvement from 2D, static images. Below, we’re going to look at a few scenarios where virtual reality adds new depth to business.
Elevate commercial construction
Taking on brand new construction projects or restoring old buildings to their former glory requires several elements to synchronize for a successful project. Between assessing the building site and keeping all vested parties up to date, VR is far more effective compared to snapping a slew of photos you’ll later send over email.
There’s a couple very particular points where VR tech comes in handy:
- Surveying new sites – Investors, developers, and contractors of various disciplines need to know what they’re getting into and seeing the landscape is essential for a new project. A comprehensive VR recording of a site provides a detailed view of areas, saving money and time for onsite visits.
Updating teams on progress – After a project is underway, updates for parties involved are necessary to keep the project on track as well as minimize stress levels for those offsite. Capturing progress in VR shows more detail by adding another dimension of depth, giving everyone from investors to project managers peace of mind.
Step up your real estate business
As a realtor or property manager, days are typically jam packed with negotiating deals and corresponding with everyone from contractors, lenders, and all the other entities in between. The meat of the business is, of course, either tenants or property buyers, which is where VR lends a helpful hand.
- Add a layer to your listings – Selling a house? Renting a property? Whatever the case, individuals can pan around the environment you capture with anything from a smart device to a computer.
- Show other VR users high detail – A handful of pictures on your company website lack the dynamic component that truly draws in the ideal purchaser, renter, or investor. You surely spend enough time showing properties, but by providing a full 3D view of a property, especially when the viewer is using VR, you’ll eliminate some super-critical buyers as well as unnecessary showings.
Provide incredible training material and employee resources
Most companies utilize software for training new employees. Visuals are a typical component in most programs but without an in-depth view for certain processes, training takes longer. Application for VR in the following couple roles is incredibly helpful:
- Manufacturing and skilled trades – When your company requires employees to perform complex assembly processes, training is a critical component. A knowledgeable associate dedicated to training is helpful but also costly.
By capturing an entire process with a 3D view, new employees will not only be better equipped to tackle a project, but the ability to reference some process down the road saves money, preventing more skilled associates from being distracted by questions easily answered by such training material.
- Recruiting and HR – A face-to-face meeting furnishes substantially more data about the other party in the conversation and we often don’t even realize it. A phone conversation only provides so much detail – interviewing distant applicants or speaking with remote employees in person sometimes just isn’t a possibility.
On one side, interviewing candidates equipped with a virtual camera allows you to read candidate’s body language to get a better feel for the individual. By implementing a VR camera at your business, you can provide candidates an immersive view of their future working environment, allowing potential talent to be informed if offered a new opportunity.
Demonstrating a service or product
Recently, and especially over the past decade, businesses have taken to video for demonstrating everything from product functionality to market application for a service. A VR video for marketing purposes is great and it truly shines when demonstrating a product.
Many businesses produce manuals or online knowledgebases to assist users with operation of a product. A virtual reality camera offers a more comprehensive view of operation. When several steps are involved in operating, repairing, or modifying a product, a virtual reality camera that captures the entire 3D scope of a process adds incredible value to a demonstration.
This could be anything from how to properly work through normal usage of a product, an advanced operation, a diagnostic, or some repair, among many other scenarios.
Make your business visuals virtual
Hopefully, the scenarios we included spun your wheels, and you can envision the application for your specific enterprises. A virtual reality could transform how you do business, improving experiences for employees and customers alike.