3 Best Practices for Delivering Excellent Customer Service
Customer service is critical for your business’s success. In fact, American consumers will spend 17% more to do business with a company they feel gives exceptional customer service. Additionally, incredible service can lead to more customers while a poor experience can have a huge negative impact on your business. On average, customers who are happy…
Read MoreA Guide to the Wayfair Tax
In June 2018, the U.S. Supreme Court ruled on a case that will affect many online retailers across the nation. Previously, states were prevented from requiring that online and other remote sellers collect sales tax unless the seller had a physical presence in that state. The decision in the new case, South Dakota v. Wayfair, changed…
Read MoreAvoid Meaningless Words
From Seth Godin’s post Meaningless, published January 7… There are words that now have no meaning at all… ‘Well’ and ‘so’ have been doing this work for a long time, but add to that the more syllabic words like ironically, literally, and hopefully. And don’t forget all the adjectives, beginning with ‘very’ and ‘really’ that (ironically) make something…
Read MoreWhy Your Influencer Campaigns Are Falling Flat
Trust. Reach. Influence. These are the three most powerful characteristics of what we label “influencers” in today’s digital world. As we begin 2019, influencer marketing continues to grow as a means for tapping into business growth and explosive brand exposure. The truth is: consumers will always want to hear recommendations from people they trust and idolize—their…
Read MoreEarly Adopters are Not Enough to Assure Your Success
Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. Psychologists call this the confirmation bias.…
Read MoreUsing Call to Action Triggers to Drive Conversion
A while back, we reviewed some of the general best practices if you’re going to run Facebook ads. I want to drill down a little deeper into one of the most critical tools you have to increase conversions—the call to action (CTA) trigger. Bottom line—if your audience does not interact with your ad, you can’t…
Read MoreWant to Grab a Local Audience? Do These 6 Things
If your business relies on your local market, then knowing how to get your brand out there in front of those potential customers makes a whole lot of sense. However, you should avoid using the same marketing principles as you would do online or over a larger area as this is more specific in nature.…
Read MoreHow to Establish a Video Marketing Strategy for Your Business
A recent study concluded that the human brain processes videos at nearly 10,000 times the speed at which they process text. Quite clearly, videos are one of the most engaging forms of marketing for the millennial customer. However, compared to text, videos are also a lot more resource-intensive to produce. Establishing a clear marketing strategy…
Read MorePaw Bumps and High Fours to Chewy.com
In our Go-Giver series John David Mann and I often discuss the importance of empathy and how it is one of the five—what we call—Elements of Value. I recently discussed one amazing example of such in a recent episode of The Go-Giver Podcast, and the following is another one that I believe is so worth sharing. My…
Read MoreWhy Fiber Optics are the Future of Digital Communication
The future is fiber. As fiber is slowly being introduced to regions across the nation, many business customers find themselves wondering how it differs from traditional cable and telephone connections and how it can improve their day-to-day operations. Fiber optic cable is the fastest form of internet and data transfer currently available for wide-scale usage—and it’s likely…
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