Alternative Funding: What Can My Business Get?
Running and maintaining a successful business is hard work. It is exciting starting and working on a new venture, however, keeping things ticking over requires constant effort and even more importantly, continuous financial backing. Cash is king and having a healthy flow of cash throughout a business is essential. Even with the best business models,…
Read MoreA Twist on Old School Tactics
In this era of all things digital, I thought it would be a nice change of pace to go old school and talk about some very simple marketing tactics that are often undervalued and underutilized. Best of all, neither of these ideas will dent your marketing budget. Thank you notes: When I was growing up, my…
Read MoreReasons Not to Make Decisions Today on Gut Instincts
I still know some entrepreneurs who boast of simply following their gut instincts, rather than listen to anyone or any data, to make strategic decisions. We’ve all worked with autocratic leaders in large companies who seem to thrive in this mode. They all forget or ignore the high-profile failures that have resulted from some single-handed…
Read More7 Free Digital Marketing Resources to Improve Your Small Business
When you are a small company competing with a large company, it comes down to who has the most resources to find new customers. Sadly, the outcome is predictable. The larger company has more resources to spare and can spend more money on advertising than a small company can afford. This is why more than…
Read MoreWhy Successful Companies Like Google Outsource
What do many of the world’s most successful businesses have in common? They outsource some of their work. As companies like Google, Slack, Microsoft, Alibaba, and GitHub have long known, outsourcing can deliver manifold benefits to businesses. These benefits include money saved, time saved, staffing flexibility, speed to innovation, increased control over internal resources, and…
Read More6 Must-Read Books Before Choosing a Franchise Opportunity
So, you’re browsing franchise opportunities and quickly find yourself overwhelmed by all the choices. Who would blame you? There are thousands of franchise opportunities spanning more than 100 industries in the United States. We get it. Not to mention, the stack of franchise brochures and Franchise Disclosure Documents (FDD) piling up on your desktop. Where…
Read MoreHow to Take a Data-Driven Approach to A/B Testing
While math and design may seem like uncommon partners, our philosophy at Seer is to always use as much data as possible to drive design decisions—especially when it comes to A/B testing. A data driven approach to A/B testing means preparing for success by 1) anticipating potential hurdles and 2) ensuring that you have definitive…
Read More7 Easy Ways to Reduce Paper Consumption in Your Office
Though we now have the internet, email and digital file sharing, paper-pushing isn’t yet an anachronism in the modern office. In fact, we’re printing more paper than ever even though we’re increasingly digital. Yet the cost to secure, maintain and properly dispose of the paper only goes up over time. Fortunately, there are ways to…
Read MoreAvoid These Major Security Challenges to Keep Your Store Safe
Security has always been a challenge for retail stores, and now more than ever. Crime rates continue to soar as the police take reduced action to solve and investigate retail crimes. Surveys have revealed an increase of six per cent in the cost of retail crimes over the last year. This should give all retail…
Read MoreLocal SEO Tasks That Are Ongoing Processes
We’ve been in the Search Engine Optimization business for several years now. Occasionally, we get a call from a SEO client we helped several years ago. The call goes something like “Our rank on the search page has dropped. Can you do a couple things to get it back up?” Well, yes, we could but…
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